Consumer Behaviour
CONSUMER SATISFATION OF MILK AND MILK PRODUCTS OF MILMA
INTRODUCTION
Milk is an opaque white liquid produced by the mammary glands of female mammals (including monotremes). It provides the primary source of nutrition for newborns before they are able to digest other types of food. The early lactation milk is known as colostrum and carries the mother’s antibodie to the baby. The exact component of rawmilk varies by species, but it contains significant amounts of saturated fat, protein and calcium as well as vitamin C.
In biblical times, the ideal home was in a “land flowing in milk and honey”. In India, the Hindu cultures demand the cow a sacred animal not to be killed. But the age of worship of cow is gone; it is now a biological machine. The rate of child death in India is about 40 percent and nearly 10 lakh children are dying due o under nourishment. Milk contains all the important ingredients like lactose, protein, calcium and riboflavin, which help to overcome under nourishment and thus reduce child death rate. The milk revolution in India was in the early 1950’s stretching to a period of twenty years. Technically milk is lacteal secretion which is free of colostrums and it contain on average 83.4 percent water, 6.5 percent fact, 4.9 percent lactose, 4 percent protein,0.7 percent ash and 0.5 percent vitamins. It is believed that milk contains approximately thirteen times as much phosphorous, 5 times much potassium but only one-seventh chloride as does blood plasma. About 85 percent of the world’s human population prefers foodstuff of animal origin in the form of milk and meat in their regular diet.
Though milk has high nutritive value, it is often seen that it is not within the research of an average Indian. Therefore the overall picture in the national sense is very grim. However it is very significant to note that about 85-86 percent of the families in India do not have the means to consume milk even for a day (protein association of India).
INTRODUCTION
Milk is an opaque white liquid produced by the mammary glands of female mammals (including monotremes). It provides the primary source of nutrition for newborns before they are able to digest other types of food. The early lactation milk is known as colostrum and carries the mother’s antibodie to the baby. The exact component of rawmilk varies by species, but it contains significant amounts of saturated fat, protein and calcium as well as vitamin C.
In biblical times, the ideal home was in a “land flowing in milk and honey”. In India, the Hindu cultures demand the cow a sacred animal not to be killed. But the age of worship of cow is gone; it is now a biological machine. The rate of child death in India is about 40 percent and nearly 10 lakh children are dying due o under nourishment. Milk contains all the important ingredients like lactose, protein, calcium and riboflavin, which help to overcome under nourishment and thus reduce child death rate. The milk revolution in India was in the early 1950’s stretching to a period of twenty years. Technically milk is lacteal secretion which is free of colostrums and it contain on average 83.4 percent water, 6.5 percent fact, 4.9 percent lactose, 4 percent protein,0.7 percent ash and 0.5 percent vitamins. It is believed that milk contains approximately thirteen times as much phosphorous, 5 times much potassium but only one-seventh chloride as does blood plasma. About 85 percent of the world’s human population prefers foodstuff of animal origin in the form of milk and meat in their regular diet.
Though milk has high nutritive value, it is often seen that it is not within the research of an average Indian. Therefore the overall picture in the national sense is very grim. However it is very significant to note that about 85-86 percent of the families in India do not have the means to consume milk even for a day (protein association of India).