Consumer Behavior Towards Online Shopping

Topics: Electronic commerce, Online shopping, Pages: 61 (18467 words) Published: March 2, 2013

Submitted To,
L.J. Institute of Business Administration
Vastrapur, Ahmedabad
Project Guide,
Prof. Saurin Shah

Submitted by
NameRoll No.
1. Siddharth Iyer47
2. Raj Joisar 55 3. Keval Amreliya 05
4. Dhanraj Solanki145
5. Akash Gupta 43
6. Simpy Harwani 45
7. Binny Machchhar 71
8. Dhairyah Manek 78
9. Sandeep Ojha 86
10. Bhoomi Kotadia 66

No.| Subject| Pg. No |
1| Preface| |
2| Acknowledgement| |
3| Problem Statement| |
4| Objective of Study| |
5| Micro Information| |
| *| |
| *| |
| *| |
| *| |
6| Macro Information (commerce, e-commerce, m-commerce)| | | * Introduction of E-commerce & E-shopping| |
| * Advantages * Disadvantages| |
7| Questionnaire | |
8| Survey Analysis| |
9| Research Methodology| |
10| Findings| |
11| Observations| |
12| Limitations of the Report| |
13| Conclusion| |
14| Research Methodology| |
15| Bibliography| |
| | |
Our study of the project “Consumers’ behaviour towards e-shopping” is basically based on the survey of consumers of various age groups to analyse their behaviour towards online shopping & future of e-shopping in the city & India.

At present e-commerce is an emerging market segment which is growing rapidly. Our main focus here is on e-shopping as many multinational companies are entering this market segment rapidly in past few years. Since online retailing is a new retailing medium and online consumer behavior is diverse from traditional consumer behavior, we aim to identify what influences the online consumer, i.e. , the factors that online consumers take into consideration while making decisions about their purchases. To further understand how these factors influence different types of consumers, we must identify various segments which will enable us to make comparisons. Problem definition

“An increasing number and variety of firms and organizations are exploiting and creating business opportunities on the Internet”. Statistics indicate the rapid growth in the field of virtual shopping. With this emerging field of shopping the interest of marketers is also increasing in studying what actually motivates consumers to shop online. Fierce competitions among online sellers have forced them to gain the competitive edge in the field of virtual shopping.

In order to gain competitive edge in the market, marketers need to know the consumer behavior in the field of online shopping. So it is important to analyze and identify the factors which influence consumers to shop online in order to capture the demands of consumers. Other than the factors which influence consumers to shop online, online shopper’s demography in terms of Age, gender, income and education is equally important to define their strategies accordingly.

As online shopping is a new medium so the consumer behavior in the field of online shopping is also pretty diverse in nature compare to traditional consumer behavior, so it is equally important for one to identify what factors influence consumers to shop online. In order to reach towards purchase decision, it consists of several factors which influence consumers to shop online. These factors are important for retailers to compete in the market and to make their product more compatible.

Research Objective
The purpose of this research is primarily to identify and get insight into what main factors influence the consumer when making online purchase...
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