ADVERTISING AND MARKETING RESEARCH
TYBMM, Advertising, 2013
“There has been a significant change from mainstream retail shopping towards online shopping in the last four years”
3) Review of Literature
5) Data Analysis and Interpretation
6) Results and Discussions
8) Limitations and Suggestions
The purpose of this study is to analyze the growth of online shopping in the Indian market in the last 4 years. The study broadly classifies online shoppers across various age groups, income categories, education qualification and job profile. A sample of 50 respondents were taken into consideration from Mumbai. Statistical techniques was applied to trace the respondents views about online shopping and demographic characteristics such as age, gender and occupation . It was found that ___________________________________________________________________________________________________________________________________________
Fashion and lifestyle are the most searched for categories globally and India is no exception. It is one of the fastest growing segments in the e-commerce business, in India and in more mature markets abroad. In fact, experts say apparel is the largest-selling category in the online retail bouquet in the US and UK. Online shopping in India which is at a nascent stage is poised to witness significant growth in the next few years, with the industry likely to touch $34.2 billion by 2015. Online shopping in India is gaining momentum every day. According to Google’s latest survey online shopping in India grew by 128% in the year from 2012-2013 and expected to grow the same in coming years.
As per an Industry Research report on Indian Online Retail Market Analysis (www.rncos.com, 2012), It is estimated that the online retail market will grow at a compound annual rate of around 39% during 2013 to 2016. It is estimated, that around 27 million in India are active mobile Internet users. Currently 4 percent are buying products, through mobiles and in next four years time, it can go up to 20 percent.. Take the Gurgaon-based Jabong.com for instance. In the five months since its launch, the site is the most trafficked e-com site in India (as per Google.com traffic stats) beating superstars such as Flipkart.com.
Establishing a store on the Internet, allows for retailers to expand their market and reach out to consumers who may not otherwise visit the physical store. The convenience of online shopping is the main attraction for the consumers. Unique online payment systems offer easy and safe purchasing from other individuals. Electronic consumers exhibit different buying behaviors such as; cart abandonment. The benefits of shopping online also come with potential risks and dangers that consumers must be aware of. In the future, we can expect online stores to improve their technology tremendously, allowing for an easier and a more realistic shopping experience.
Some of the common reasons listed for the growth of online shopping sites include assortment under one virtual 'roof ' (Jabong lists products of more than 400 brands); ease of comparison - which helps you browse through thousands of products in no time and compare prices across brands; home delivery and a great return policy and reliable customer service. The significant growth in online activity in India reflects that the evolving nature of the market and the Indian consumer. Opportunity in e-commerce are huge because of a large population base,...
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