E Commerce In India The Current Scenario
E-Commerce in India – The Current Scenario
E-Commerce in India – The Current Scenario
There was a time when ‘E-Commerce’ as a term wasn’t heard of in India. However people still used to know that there are websites such as indiatimes.com and shopping.rediff.com which sells stuff online but to buy that, you need to have credit cards. Credit Cards, 10 years back, was not a common man’s common card, it was considered as a priced possession. People those times were more skeptical to use cards for online transactions due to security reasons and preferred shopping in physical stores.
Basically the history of E-Commerce starts as early as 1960s when the first Electronic Data Interchange happened in the world that allowed companies to carry out electronic transactions. Below figure will give an overall idea of the growth of E-Commerce globally:
Nikunj Agarwal
Private & Confidential
Page 1 of 8
E-Commerce in India – The Current Scenario
Nikunj Agarwal
Private & Confidential
Page 2 of 8
E-Commerce in India – The Current Scenario
India, though started late in E-Commerce, did an excellent job in bringing growth to this industry and is already giving physical retail a run for its money. Let’s look at some of the interesting statistics related to
E-Commerce industry in India.
India's E-Commerce market was worth about Rupees 19 billion in 2009 and it went up to Rupees
47 billion in 2012
Further the E-Commerce market is expected to reach Rupees 80 billion by the year 2015
E-Commerce market is expected to contribute around 4% to GDP by 2020
About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.), the fastest growing industry in the world
Online Retailing comprises about 12.5% ($300 Million as of 2009). India has close to 10 million online shoppers and is growing at an estimated 30% CAGR vis-à-vis a global growth rate of 8–
10%
Electronics and Apparel are the biggest categories in terms of sales
E-Commerce in India – The Current Scenario
There was a time when ‘E-Commerce’ as a term wasn’t heard of in India. However people still used to know that there are websites such as indiatimes.com and shopping.rediff.com which sells stuff online but to buy that, you need to have credit cards. Credit Cards, 10 years back, was not a common man’s common card, it was considered as a priced possession. People those times were more skeptical to use cards for online transactions due to security reasons and preferred shopping in physical stores.
Basically the history of E-Commerce starts as early as 1960s when the first Electronic Data Interchange happened in the world that allowed companies to carry out electronic transactions. Below figure will give an overall idea of the growth of E-Commerce globally:
Nikunj Agarwal
Private & Confidential
Page 1 of 8
E-Commerce in India – The Current Scenario
Nikunj Agarwal
Private & Confidential
Page 2 of 8
E-Commerce in India – The Current Scenario
India, though started late in E-Commerce, did an excellent job in bringing growth to this industry and is already giving physical retail a run for its money. Let’s look at some of the interesting statistics related to
E-Commerce industry in India.
India's E-Commerce market was worth about Rupees 19 billion in 2009 and it went up to Rupees
47 billion in 2012
Further the E-Commerce market is expected to reach Rupees 80 billion by the year 2015
E-Commerce market is expected to contribute around 4% to GDP by 2020
About 75% of this is travel related (airline tickets, railway tickets, hotel bookings, online mobile recharge etc.), the fastest growing industry in the world
Online Retailing comprises about 12.5% ($300 Million as of 2009). India has close to 10 million online shoppers and is growing at an estimated 30% CAGR vis-à-vis a global growth rate of 8–
10%
Electronics and Apparel are the biggest categories in terms of sales