Attitudes Toward Online Shopping
Introduction ………………………………………………………..3
Literature review………………………………….………………..4
Theatrical frame work…………………….…………….…………8
Research methodology……………………………………………10
Analyzing………………………………….………..…………….11
Conclusion………………………………….………………….…14
Appendix………………………………………………………….16
Reference…………………………………………………………19
Abstract:
Most Previous electronic commerce (EC) survey have found that consumers behavior and characteristics are important when considering issues related to the acceptance of online purchasing. However, majority studies have focused on a single product or similar products or services. The effects of different product types have been relatively neglected. To overcome this limitation, the purpose of this study was to explore the effects of different product types. The Internet product and service classification grid proposed by Peterson was employed to examine the effects of consumer characteristic differences on online shopping acceptance in the context of different products and services. A survey-based approach was employed to investigate the research questions. Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. Additionally, personal innovativeness of information technology (PIIT), perceived Web security, personal privacy concerns, can influence consumer acceptance of online shopping. cause of less time for searching more in this area is not possible to collecting more article and primary data for supporting the main idea of this mini thesis so in future of course for final project it is good topic for me to do my thesis now day just two factor of these hypothesis assumed hope the other two factors approve on final thesis.
Thanks a lot for your consideration
Introduction In recent times large volumes of Internet has created excitement, as media attention, and the public marketers. Many reasons for
Literature review………………………………….………………..4
Theatrical frame work…………………….…………….…………8
Research methodology……………………………………………10
Analyzing………………………………….………..…………….11
Conclusion………………………………….………………….…14
Appendix………………………………………………………….16
Reference…………………………………………………………19
Abstract:
Most Previous electronic commerce (EC) survey have found that consumers behavior and characteristics are important when considering issues related to the acceptance of online purchasing. However, majority studies have focused on a single product or similar products or services. The effects of different product types have been relatively neglected. To overcome this limitation, the purpose of this study was to explore the effects of different product types. The Internet product and service classification grid proposed by Peterson was employed to examine the effects of consumer characteristic differences on online shopping acceptance in the context of different products and services. A survey-based approach was employed to investigate the research questions. Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. Additionally, personal innovativeness of information technology (PIIT), perceived Web security, personal privacy concerns, can influence consumer acceptance of online shopping. cause of less time for searching more in this area is not possible to collecting more article and primary data for supporting the main idea of this mini thesis so in future of course for final project it is good topic for me to do my thesis now day just two factor of these hypothesis assumed hope the other two factors approve on final thesis.
Thanks a lot for your consideration
Introduction In recent times large volumes of Internet has created excitement, as media attention, and the public marketers. Many reasons for