Most Previous electronic commerce (EC) survey have found that consumers behavior and characteristics are important when considering issues related to the acceptance of online purchasing. However, majority studies have focused on a single product or similar products or services. The effects of different product types have been relatively neglected. To overcome this limitation, the purpose of this study was to explore the effects of different product types. The Internet product and service classification grid proposed by Peterson was employed to examine the effects of consumer characteristic differences on online shopping acceptance in the context of different products and services. A survey-based approach was employed to investigate the research questions. Regression analysis demonstrated that the determinants of online shopping acceptance differ among product or service types. Additionally, personal innovativeness of information technology (PIIT), perceived Web security, personal privacy concerns, can influence consumer acceptance of online shopping. cause of less time for searching more in this area is not possible to collecting more article and primary data for supporting the main idea of this mini thesis so in future of course for final project it is good topic for me to do my thesis now day just two factor of these hypothesis assumed hope the other two factors approve on final thesis.
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In recent times large volumes of Internet has created excitement, as media attention, and the public marketers. Many reasons for the growth of Internet use (not just retail sales) is provided in recent times, such as its size as a source of information, getting the easy for visitors, and that day has increased its accessibility and cost it’s break down Bellman, S. Lohse, G.L. Johnson, E.J. (1999) fast Internet technology in human history is growing up. When the Internet began as a network expansion, it could as a link between all individuals, businesses, universities and governments to act (MC Cabe, Deborah Brown 2001). Due to widespread Internet use, has found exploitation of this resource potential providers of goods and services through a web is special importance. Of course it is Revealing the factors affecting purchasing behavior of Internet users, the possibility of capital investment effective in growing market increases. It depends Acceptance of Internet shopping and do a lot to consumer communication and how people interact with computers. Electronic methods of marketing, communication between the customer and the organization through understanding customer needs and making them dependent on the products and services company,Chen, Liqiang (2000). Fundamental objectives on this investigation is research ahead to identify and measure the impact on those properties taking their willingness to accept products and services supported by e-commerce . Silverman, S.N. Stem, D.E. (2000). Limited to identify the characteristics of those taking the possible influence on the acceptance of Internet shopping. The study has been assumed that people with the goal of Internet shopping than they used new version as individuals in all areas and new version in certain areas, more interest in using the Internet have to buy. On the other hand the rate of innovation moderating relationship quality people use the Internet and shopping online. It should be noted that in addition to feature a custom product features also be considered. Based on the findings of Liang, T. P., & Huang, J. S....