Research Report on Dominos

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“A RESEARCH REPORT ON CONSUMER
PERCEPTION ABOUT DOMINO’S PIZZA”

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SUBMITED BY:
VINAY KALEKAR (3030)
MAHESH GAIKWAD (3016)
ROHIT CHAWDA (3008)
DHANARAJ MAROLI (3049)
SAGAR KALE (3029)

TABLE OF CONTENTS

|SR. NO. |CONTENTS |PAGE NO. | |1. |Introduction |3 | |2. |Executive summary |9 | |4. |Research Objective |10 | |5. |Literature review |11 | |6. |Source of Data |13 | |7. |Results |15 | |8. |Conclusion |29 | |9. |Bibliography |30 | |10. |Annexure |31 |

INTRODUCTION
Just a decade ago, it might have been hard to imagine that the take-out food of choice for millions of Indians would be baked goods of Italian origin. But since then, calling for a Pizza has become quite the urban ritual, though it’s possible that many of the pies that are rushed homes wouldn’t be recognized in the country of origin. Like most consumer brand successes, pizza has been customized for the Indian market, from its toppings to its delivery models and in this fast-growing category, its bunch of home grown brands that have turned into stars, leading the way for MNCs to pick up the crumbs from the table. Around 70% of India’s population of more than one billion belongs to the young generation who are more inclined to fast food. The fast food industry is known as a strong rational for its expansion in the market. History of Pizza

6th Century B.C.
At the height of the Persian Empire, it is said that the soldiers of Darius the Great (521-486 B.C.), accustomed to lengthy marches, baked a kind of bread flat upon their shields and then covered it with cheese and dates.

3rd Century B.C.
Marcus Porcius Cato (234-149 B.C.), also know as Cato the Elder, wrote the first history of Rome. He wrote about "flat round of dough dressed with olive oil, herbs, and honey baked on stones."

1st Century B.C.
In the translated version of "The Aeneid" written by Virgil (70-19 B.C.), it describes the legendary origin of the Roman nation, describing cakes or circles of bread: "Beneath a shady tree, the hero spread

His table on the turf, with cakes of bread;
And, with his chiefs, on forest fruits he fed.
They sate; and, (not without the god's command,)
Their homely fare dispatch'd, the hungry band
Invade their trenchers next, and soon devour,
To mend the scanty meal, their cakes of flour.
Ascanius this observ'd, and smiling said:
"See, we devour the plates on which we fed."

1st Century A.D.
Our knowledge of Roman cookery derives mainly from the excavations at Pompeii and from the great cookery book of Marcus Gavius Apicius called "De Re Coquinaria." Apicius was a culinary expert and from his writings, he provided us with information on ancient Roman cuisine. It is recorded that so great was Apicius' love of food that he poisoned himself...
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