Consumer Behavior Analysis of Magic Tooth Powder
1.0 INTRODUCTION
This section of the report presents the origin of the report, "Consumer Behavior Analysis of Magic Toothpowder" and outlines its main objectives, limitations and the sources of information used in its formation of the report.
1.1 BACKGROUND OF THE REPORT
The report, "Consumer Behavior Analysis of Magic Toothpowder", is prepared in compliance with the partial requirement of the course Consumer Behavior (M403), instructed by Mr. Syed Munir Khasru, Associate Professor, Institute of Business Administration, University of Dhaka. The report aims to analyze the consumer behavioral aspects related to Magic Toothpowder.
1.2 OBJECTIVES
In providing an analysis of the consumer behavior of Magic Toothpowder, the report's objectives are to explore the following areas:
1.3 SCOPE
The report focuses mainly on the consumer behavior of Magic toothpowder and tries to relate the theories of the text with the reality. It provides a general description of the consumer profile and how the company implements marketing strategies designed for the target market. This report also highlights the some of the recommendations we have made for the brand based on the current marketing strategy and consumer survey conducted.
1.4 METHODOLOGY
A mixture of primary and secondary sources was used for the preparation of the report. Information was gathered from the following sources:
Interviews from officials in Square Toiletries and MediaCom
Consumer survey
Analysis
1.5 LIMITATIONS
The report is limited to only the consumer behaviour perspective of the product separately though it is integrated with other marketing activities. A more thorough analysis could have provided us with a better insight. A more detailed and vast consumer survey could have produced better analysis. It was impossible to go for such detailed analysis due to time constraint and limitation of the scope. 2.0 BACKGROUND OF THE INDUSTRY
The toothpowder industry contains two generic products
This section of the report presents the origin of the report, "Consumer Behavior Analysis of Magic Toothpowder" and outlines its main objectives, limitations and the sources of information used in its formation of the report.
1.1 BACKGROUND OF THE REPORT
The report, "Consumer Behavior Analysis of Magic Toothpowder", is prepared in compliance with the partial requirement of the course Consumer Behavior (M403), instructed by Mr. Syed Munir Khasru, Associate Professor, Institute of Business Administration, University of Dhaka. The report aims to analyze the consumer behavioral aspects related to Magic Toothpowder.
1.2 OBJECTIVES
In providing an analysis of the consumer behavior of Magic Toothpowder, the report's objectives are to explore the following areas:
1.3 SCOPE
The report focuses mainly on the consumer behavior of Magic toothpowder and tries to relate the theories of the text with the reality. It provides a general description of the consumer profile and how the company implements marketing strategies designed for the target market. This report also highlights the some of the recommendations we have made for the brand based on the current marketing strategy and consumer survey conducted.
1.4 METHODOLOGY
A mixture of primary and secondary sources was used for the preparation of the report. Information was gathered from the following sources:
Interviews from officials in Square Toiletries and MediaCom
Consumer survey
Analysis
1.5 LIMITATIONS
The report is limited to only the consumer behaviour perspective of the product separately though it is integrated with other marketing activities. A more thorough analysis could have provided us with a better insight. A more detailed and vast consumer survey could have produced better analysis. It was impossible to go for such detailed analysis due to time constraint and limitation of the scope. 2.0 BACKGROUND OF THE INDUSTRY
The toothpowder industry contains two generic products