The Consumers’ Toothpaste Purchasing Preference Survey in the Uk
The consumers’ toothpaste purchasing preference survey in the UK
1. Introduction
Toothpaste is one of the daily necessities in our life. Basically, it is used to maintain the tooth health during tooth brushing. Also, it was developed with a lot functions, such as sensitive relief, whitening, help of bad breath, for the requirement of the specific customers. There are various companies producing toothpastes in current UK retail market. So designing a survey for toothpaste can help a company to dominate the market beyond the competitors. Also, this survey about the preference of purchasing toothpastes can be adopted as one of the companies’ reference for the products innovation and sales model choosing.
Survey is a statistic method, usually basing on a form of questionnaire, can integrate important information from population. In this case, the survey is going to find out people’s thinking and feeling about toothpaste. Normally, surveys are possibly carried out in several forms, such as by mail, personal interviews, telephone interviews, and online surveys, et al.
The aim of the survey is to find out potential questions and use proper research method to provide basic information for solving problems. The basic definition of consumer purchase decision and purchase motivation will be stated and discussed. In addition, specific survey methods would be considered for this case. Then, a questionnaire will be designed. The limitation and finally conclusion of this survey research will be provided lastly.
2. Consumer purchase decision and purchase motivation
2.1 Consumer purchase decision
Consumer purchase decision is defined as ‘consumer decision to purchase the goods from the available alternative choice’. (G. Vani 2010) The purchasing preferences of consumers were changing with the rapid development of the commercial society. Corporations have to deeply understand the changing of consumer purchase decision in order to response to this situation.
2.2 Study of
1. Introduction
Toothpaste is one of the daily necessities in our life. Basically, it is used to maintain the tooth health during tooth brushing. Also, it was developed with a lot functions, such as sensitive relief, whitening, help of bad breath, for the requirement of the specific customers. There are various companies producing toothpastes in current UK retail market. So designing a survey for toothpaste can help a company to dominate the market beyond the competitors. Also, this survey about the preference of purchasing toothpastes can be adopted as one of the companies’ reference for the products innovation and sales model choosing.
Survey is a statistic method, usually basing on a form of questionnaire, can integrate important information from population. In this case, the survey is going to find out people’s thinking and feeling about toothpaste. Normally, surveys are possibly carried out in several forms, such as by mail, personal interviews, telephone interviews, and online surveys, et al.
The aim of the survey is to find out potential questions and use proper research method to provide basic information for solving problems. The basic definition of consumer purchase decision and purchase motivation will be stated and discussed. In addition, specific survey methods would be considered for this case. Then, a questionnaire will be designed. The limitation and finally conclusion of this survey research will be provided lastly.
2. Consumer purchase decision and purchase motivation
2.1 Consumer purchase decision
Consumer purchase decision is defined as ‘consumer decision to purchase the goods from the available alternative choice’. (G. Vani 2010) The purchasing preferences of consumers were changing with the rapid development of the commercial society. Corporations have to deeply understand the changing of consumer purchase decision in order to response to this situation.
2.2 Study of