Consumer Behavior on Hyundai Motors

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OBJECTIVE OF STUDY

The main objective is to find out the current trend going on in the industry i.e. (about the product, price, place and promotion). This research aims at studying the. ASTUDY OF CONSUMER BUYING BEHAVIOUR TOWARDS CARS IN AUTO MOBILE INDUSTRY WITH THE SPECIAL REFERENCE TO TATA, MARUTI, HYUNDI, HONDA.

To study Customer attitude toward various Cars brand.
To find out the perceived positioning of different Car Brands among customer. To know out the choice criteria which the customers use while purchasing a Car. To know about the post purchase behavior about existing consumer. INTRODUCTION TO THE TOPIC

CONSUMER BEHAVIOUR

In today’s challenging and competitive world of last changing technology, consumer tastes are also characterized by fast changes. So to survive in the market the firms have to be in touch with the changing consumer preferences. Marketers have to understand the consumer behavior and factors influencing the buying behavior of the customers in order to be successful in this dynamic and competitive environment.

MEANING OF CONSUMER BEHAVIOUR
Consumer Behavior is the behavior that the consumer display while searching for, evaluating, purchasing and disposing of products and services that they expect will satisfy their needs. Consumer behavior is the study of how consumer makes their decisions to spend their resources on consumption related items i.e. time, efforts and money. Study of consumer behavior proves the marketers an insight regarding the consumer preferences and helps them in effective market segmentation and targeting. The importance ofconsumer behavior lies in the fact that behavior can be understood and influenced to ensure a positive purchase decision. So a round understanding ofconsumer behavior is necessary for long run success of any marketing program. That’s why the marketing manager’s interest lies exactly in understandingconsumer behavior to ensure that his marketing strategy results in purchase of the product.

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Hello: 

You are invited to participate in our survey. In this survey, approximately 100 people will be asked to complete a survey that asks questions about spokeperson preference. It will take approximately 5-10 minutes to complete the questionnaire. 

Your participation in this study is completely voluntary. There are no foreseeable risks associated with this project. However, if you feel uncomfortable answering any questions, you can withdraw from the survey at any point. It is very important for us to learn your opinions.

Your survey responses will be stricly confidential and data from this research will be reported only in the aggregate. Your information will be coded and will remain confidential. If you have questions at any time about the survey or the procedures, you may contact Winnie Hsia by email at wsh211@stern.nyu.edu.

Thank you very much for your time and support. Please start with the survey now by clicking on the Continue button below.
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Crest is introducing a line of new whitening toothpaste called Crest Whitening Expressions. Flavors include Cinnamon Rush, Extreme Herbal Mint, and Fresh Citrus Breeze. The current advertisement for the brand is pictured on the left. Crest is considering using a spokesperson in the ad. The potential candidate is pictured on the right. 

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How do you feel about Crest Whitening Expressions toothpaste?|
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I don’t like it at all  |  |  |  |  |  |   I like it a lot|
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Do you plan to buy Crest Whitening Expressions toothpaste?|
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I won't buy it  |  |  |  |  |  |   I will definately buy it|
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Consider the advertisement without the spokesperson (left). Do you like the advertisement?|
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I don't like it at all  |  |  |  |  |  |...
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