Living in a continuously changing world, the power is to those who better and faster know to adapt, to the entrepreneurs with a great flexibility and fast response reaction to the newest and most sophisticated needs and tastes.
Rooting back in the ’86, there was given a framework for doing business, by the introduction of the Single Market which eased the movement with the Union and gave incentives for new business plans. Meeting these rules and regulations, enterprises are free to choose their strategy as they best consider will lead to success.
Environment diversity refers to similarity or distinctive level between environment elements, including individuals, organizations and social forces which affect the resources. Major consequences of environment diversity impact on enterprises are changing technological solutions in order to answer preferences and consumption models or changing the internal structure of the enterprise when facing diversity.
Environment turbulences such as socio-economic trends, proliferation of technological and managerial know-how, economic regionalization phenomena, emergence of new competitors, market fragmentation, highlighting differences between segments due to cultural diversity of consumers, intensifying global competition, reduced product and technology life cycle, combined with proactive interventions to confer some current turbulent environment character. To the roots of this phenomenon are based increasing rhythm of technological change, the scale of interconnections and interdependencies of its components.
To survive is important to come with higher technology and innovative ideas in order to have bargaining power over the consumers, to possess economic intelligence and know-how and to benefit of the necessary communication, which ensures the shape and area of distribution through networks, namely ensures informing.
A new entrant must know, before he concludes the business plan, which products...