Conclusions And Recommendations
Conclusions and Recommendations:
A primary as well as secondary research has been done to find out the perception and awareness level of Radisson’s Food & Beverage experience and offering in old Indore and business community.
From our primary survey we have found out that the business community is quite aware of Radisson Blu hotel. They prefer to visit the banquet halls of Radisson for various functions and ceremonies because of its service and ambience
While on the other side the turn up at its restaurants is quite low. The main reason we found out is that the taste does not match their requirement. They prefer to have Indore cuisine when they go out which is lacking at Radisson
So Radisson can work on this aspect to attract more customers in Indore. It can come up with the option of Indore cuisine in its menu with cooks specialized in that.
Our primary as well as secondary research shows that there are complaints regarding the variety in the buffet especially the starters when compared to its competitors. Improving or adding a few more items in the starter list might help Radisson to improve its ranking.
Another reason is that it is perceived not as a value for money. People perceive it to be over priced even before visiting and trying. But we have found that it is priced a little above its competitors, which may not be an issue considering its ambience and hospitality.
In this aspect Radisson mainly needs to change the perception of over-priced in the minds of people. It can come up with various advertisements and promotional activities to convey this. These activities might even help in attracting those customers who have never been to Radisson.
In service and ambience it is clearly the leader. Our findings show that once it improves its taste (as required by the localities) and variety, it can easily stand as the winner in Indore.
A primary as well as secondary research has been done to find out the perception and awareness level of Radisson’s Food & Beverage experience and offering in old Indore and business community.
From our primary survey we have found out that the business community is quite aware of Radisson Blu hotel. They prefer to visit the banquet halls of Radisson for various functions and ceremonies because of its service and ambience
While on the other side the turn up at its restaurants is quite low. The main reason we found out is that the taste does not match their requirement. They prefer to have Indore cuisine when they go out which is lacking at Radisson
So Radisson can work on this aspect to attract more customers in Indore. It can come up with the option of Indore cuisine in its menu with cooks specialized in that.
Our primary as well as secondary research shows that there are complaints regarding the variety in the buffet especially the starters when compared to its competitors. Improving or adding a few more items in the starter list might help Radisson to improve its ranking.
Another reason is that it is perceived not as a value for money. People perceive it to be over priced even before visiting and trying. But we have found that it is priced a little above its competitors, which may not be an issue considering its ambience and hospitality.
In this aspect Radisson mainly needs to change the perception of over-priced in the minds of people. It can come up with various advertisements and promotional activities to convey this. These activities might even help in attracting those customers who have never been to Radisson.
In service and ambience it is clearly the leader. Our findings show that once it improves its taste (as required by the localities) and variety, it can easily stand as the winner in Indore.