“Evaluating Brand Awareness and Customer Perception for Fast Mix in Haryana” Submitted in partial fulfillment of the requirements for the Post Graduate Diploma in Management (PGDM) Agri Business and Plantation Management (ABPM)
SUBMITTED BY: MAYUR SRIVASTAVA Roll No. 11PGDM27 UNDER THE GUIDANCE OF: Mr. RESHAM SINGH REGIONAL BUSINESS MANAGER- SICPL HARYANA &
Mr. ANURAG SINGH
TERRITORY SALES MANAGER – SCIPL HARYANA SUBMITTED TO: Dr. S JOHN MANORAJ ASSISTANT PROFFESOR (MARKETING)
INDIAN INSTITUTE OF PLANTATION MANAGEMENT,BANGALORE (An Autonomous Organization Promoted by the Ministry of Commerce and Industry – Govt. of India) Jnana Bharathi Campus Post Malathalli Bangalore 560056 August 2012
INDIAN INSTITUTE OF PLANTATION MANAGEMENT, BANGALORE
This is to certify that the CTS report titled “Evaluating Brand Awareness and Customer Perception for Fastmix in Haryana” by Mayur Srivastava (11PGDM27) submitted for the partial fulfilment of PGDM 2011-2013, is an original work and no part has been submitted or published for the award of any degree or diploma.
Comments by the examiner :
Dr. S. John Mano Raj Asst. Prof. (Marketing) IIPM, Bangalore
Signature of the Examiner Date :
I hereby declare that the CTS report entitled “Evaluating Brand Awareness and Customer Perception for Fast mix and Machete in Haryana” submitted for the partial fulfillment of the requirements of Post Graduate Diploma in Management (Agri-business and Plantation Management) of Indian Institute Of Plantation Management, Bangalore is my original work and not submitted in partial or full for award of any other degree, diploma, fellowship or similar titles.
Date: 6.8.2012 Place: Bangalore
Mayur Srivastava Enrollment No. 11PGDM27
First and for most, I wish to thank Sinochem India company Pvt. Ltd. for giving me this opportunity to study and present the report on “Evaluating Brand Awareness and Customer Perception for Fast-Mix in Haryana”. It has been my first exposure to practical work life and the experience which I have got here while working on this project in Sinochem will indeed be one of my most cherished ones. Professional accomplishments are always Team oriented and as we all know that Together everyone achieves more, so I take this opportunity to thank all those who have guided me in the successful completion of this project. I would like to thank my project guide Mr. Resham Singh (Regional Business Managers, Haryana) for
all the pains he has taken to guide me in my project work. I also take this opportunity to mention the name of Mr. Anurag Singh (Territory Manager, Ambala, Haryana) who was always present to help me out during my field data collection. I am grateful to my director Dr. V.G.Dhankumar, my guide Dr. S John Manoraj for all the pains he has taken to guide me and in criticality analyzing my project work. I cannot forget to express my sincere thanxs to Mrs Shilpa ,Mr K. Narendran ,Mr
Venkateswaran.K and other faculty members of my college who were always there to spend their time in giving me valuable suggestions and critical remarks in preparing the project report. This acknowledgement would be incomplete if I don’t mention a special regard to my family members, friends, and all those who have motivated me to perform better than the best.
MAYUR SRIVASTAVA 11PGDM27
Executive Summary 1. 2. 3. 4. 5. Introduction Company profile Review of Literature Data Presentation and Analysis Findings, Suggestion and Conclusion Bibliography and References Annexure
9 11 17 34 36 49 51 52
LIST OF FIGURES
Figure No. 1.1 2.1
Title Losses In Production Caused By Different Factors Market Distribution By Product Category, 2009
Market Distribution By Crops (2008)% 2.2 2.3 4.1 State wise Pesticide Consumption Fy09(% Of Total Value Graphical representation...
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