SUMMER TRAINING REPORT
“CONSUMER AWARENES TOWARDS SARAS PRODUCT”
AJMER ZILA DUGDH UTPADAK SAHAKARI SANGH LTD.,
RAJASTHAN TECHNICAL UNIVERSITY, KOTA
Submitted by: Supervised by;
MukeshDukya Ms. Swati Jangid MBA – 3rd Sem. Assistant Professor
ARYA COLLEGE OF ENGINEERING & I.T.
D E C L A R A T I O N
I, the undersigned, hereby declare that the Project Report entitled “CONSUMER AWARENESS TOWARDS SARAS PRODUCTS, SARAS DAIRY AJMER ’’ written and submitted by me to the Rajasthan Technical University, Kota in partial fulfillment of the requirements for the award of degree of Master of Business Administration under the guidance of MS. SWETA is my original work and the conclusions drawn therein are based on the material collected by myself.
Place : Jaipur Name : MukeshDukya
For the development of this project, I extend my heartfelt gratitude to Ms. Sweta, Senior Manager, Department of marketing for providing excellent mentoring, encouragement and support.
I would like to special thank Ms. Sweta , who despite his tight schedule spared time for discussions and gave basic ground rules and directions, without which completion of this project would have been impossible.
I am highly grateful to the management of Saras Dairy for giving me the opportunity to work on this Project, and in the process enrich myself with immense learning on all aspects, from the study of Marketing Analysis to the understanding of the Export Documentation & Procedures as a whole.
I am grateful to all employees of Saras Dairy Ltd. For providing me all the information and help I required for the completion of this project.
Last but not the least, I am grateful to my institute, Arya College of Management Education,kukas, Jaipur that provided me this opportunity to interact with this organization and understand the intricacies of the corporate world.
The MBA program me is well structured and integrated course of business studies. The main objective of practical training at MBA level is to develop skill in student by supplement to the theoretical study of business management In general. Industrial training helps to gain real life knowledge about the industrial environment and business practice. The MBA program me provide student with a fundamental knowledge of business and organization function and activities as well as an exposure to strategic thinking of management. In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the collage but we are practically exposed of such subject when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various department operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field. Training is an integral part of MBA and each and every student has to undergo the training for 45 days in a company and then prepare a project report on the same after the completion of training. During this whole training I got lot of experience and come to know about the management practice in real that how if differs from those of theoretical knowledge and the practically in the real life. In today’s globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that “Experience is that best teacher”
TABLE OF CONTENT
Chapter – I