Pritam Dhumane

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  • Topic: Vegetable oils, Cooking oil, Cooking oils
  • Pages : 36 (6800 words )
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  • Published : April 4, 2013
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A
DISSERTATION
ON
“PROMOTIONAL STRATEGIES USED BY SNEHA FOODS & FEEDS LTD. WITH RESPECT TO CHANDRAPUR DISTRICT”

Submitted To
Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur

In Partial Fulfillment of the Requirement for the Award of the Degree of Master of Business administration

2010-12 under supervision of submitted by dr. ashok patil avinash a. buradkar mba semester iv

Shri SAIKRUPA KISAN EDUCATION SOCITY
Dr. S. Radhakrishnan College of
Business Management
P-16, MIDC (Butibori )Chandrapur - 441 122.
Website: www.dsrcbm.in

SHRI SAIKRUPA KISAN EDUCATION SOCITY
Dr. S. Radhakrishnan College of
Business Management

CERTIFICATE

This is to certify that Mr Avinash A. Buradkar is the student of MBA Semester IV of the Dr. S. Radhakrishnan College of Business Management , P-16, MIDC (Butibori) Nagpur - 441 122. He has carried out the research work entitled –

“PROMOTIONAL STRATEGIES USED BY SNEHA FOODS & FEEDS LTD. WITH RESPECT TO CHANDRAPUR DISTRICT”

during the whole academic session 2010-2012.

This research work has been carried out under my supervision and is of sufficiently high standard to warrant its presentation for the examination leading to the Degree of Master of Business Administration of Rashtrasant Tukadoji Maharaj Nagpur University, Nagpur.

Name Project Guide Dr.Suneet Saxena
Dr. Ashok Patil Director – DSRCBM

DECLARATION

I hereby declare that this Dissertation entitled “PROMOTIONAL STRATEGIES USED BY SNEHA FOODS & FEEDS LTD. WITH RESPECT TO CHANDRAPUR DISTRICT” is the result of my original research work and the same has not been previously submitted to any examination of this university or any other university.

That dissertation shall be liable to be rejected and/for cancelled if found otherwise.

Date: Mr Avinash A. Buradkar
Place: Nagpur MBA Semester IV

ACKNOWLEDGMENT

Since each stage of my work, I was constantly assisted helped by my friends, teachers, colleagues & staff members of DSRCBM. I express my thanks to everyone who has helped me in this project.

I express my sincere gratitude to my guide DR. ASHOK PATIL SIR for his erudite and valuable guidance throughout the project.

I also express a special vote of thanks to Mr. Sachin Khokale Sir for his invaluable co-operation and support from time-to-time.

I am extremely grateful to all the Retailers Distributors for extending their help and co-operation to me in carrying out the study.

Last but not list, I would like to thank my parents for their constant support and guidance and without whose blessings this project wouldn’t have become reality

AVINASH ASHOK BURADKAR
MBA Semester IV

CONTENTS

SR.NO.| CONTENT| PAGE NO.|
1| EXECUTIVE SUMMARY| |
2| INTRODUCTION| |
3| OBJECTIVES AND SCOPES| |
4| HYPOTHESIS| |
5| RESEARCH METHODOLOGY| |
6| ANALYSIS AND INTERPRETATIONS| |
7| CONCLUSIONS| |
8| RECOMMENDATIONS| |
9| APPENDIX| |
10| BIBLIOGRAPHY| |

EXECUTIVE SUMMARY

Edible oil is an integral part of our cuisine. It is “THE MOST “important cooking medium in our country. India is one of the leading producers of oilseeds and oil. It contributes 9.3% of world oilseed production. The major edible oils are — Groundnut, Rapeseeds, Soya, Cottonseed, Sesame seed, Sunflower, Safflower, etc. In this project, the study of Fast...
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