Comprehensive Study of Three-Wheeler- a Bajaj Auto Perspective

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  • Topic: Karnataka, Automobile, Bajaj Auto
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COMPREHENSIVE STUDY OF THREE-WHEELER AUTOMOBILE MARKETA BAJAJ AUTO PERSPECTIVE

Report By
Vinay Kalal (PGDM No. 11119)

Work Carried at Bajaj Auto Ltd, Bangalore Submitted in partial fulfilment of the requirement of Summer Internship Programme

Under the Supervision of Mr. Shridhar Bhat Area sales manager, Bajaj Auto Ltd Bangalore

SDM Institute for Management Development
Mysore, Karnataka, India (June 2012)

CERTIFICATE BY THE FACULTY GUIDE, SDM INSTITUTE FOR MANAGEMENT DEVELOPEMNT, MYSORE This is to certify that Roll No. 11119 Mr VINAY KALAL of PGDM Batch 2011-13 has satisfactorily completed Summer Internship Project Titled COMPREHENSIVE STUDY OF THREE-WHEELER AUTOMOBILE MARKET -A BAJAJ AUTO

PERSPECTIVE located at BANGALORE from APRIL 1, 2012 to MAY 31, 2012 to partially fulfil the requirements of the PGDM program under my guidance.

Signature: Date: Name: Prof. Mohamed Minhaj SDM Institute for Management Development, Mysore

Executive summary
Title: Comprehensive Study of Three-Wheeler Automobile Market- A Bajaj Auto Perspective Supervised by: Mr. Shridhar Bhat Name of student: Vinay Kalal PGDM No: 11119

The automobile Industry in India is one of the largest in the world and one of the fastest growing industries globally. India’s passenger car and commercial vehicle manufacturing industry is the sixth largest in the world. Bajaj Auto Ltd has over six decades of presence in automobile sector and it is India’s second largest two-wheeler manufacturer. Bajaj Auto product line consists of diesel, petrol and LPG driven vehicles. Due to air pollution state government stopped giving permits to diesel vehicles for In-city public transport (Three-wheelers). TVS is one of the major competitors of Bajaj in LPG driven vehicles, TVS launched its vehicles in 2009 and since then it has been successful in capturing noticeable market share in particular categories. The study was to understand the customer perception of Bajaj and TVS products, with an intention to promote Bajaj Three-Wheelers and improve their position in the market. This report also includes the customer response regarding the various attributes and its associated merits and demerits. The analysis included as part of this report is descriptive in nature as it seemed more relevant to the objective of the study. The study helped in comprehensive understanding of various factors that influenced purchase decision.

Signature of student

Signature of supervisor

Vinay Kalal

Mr. Shridhar Bhat (Area Sales Manager) Bajaj Auto Ltd., Bangalore

Date: 23-06-2012

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Acknowledgement
I take this opportunity to thank my project guide Mr. Shridhar Bhat, Area Sales Manager, Bajaj Auto Ltd. for his guidance, constant encouragement, constructive and critical appraisal and vital suggestions. I offer my great sense of gratitude to Mr. Ashok, General Manager Sales- Bajaj Auto Ltd. Karnataka division, for proving me the opportunity to handle this project. I am obliged to him for encouraging me and for providing me valuable knowledge. I also owe enormous debt towards Mr. Hegde, Owner Pawan motors, Udupi and Mr. Rajesh From Pawan Motors for constantly guiding us and giving a chance to visit their terminal and learn the overall operation. I also thank my internal guide Prof. Mohamad Minhaj, for his support and guidance. Last but not least, I would like to thank all the people in the organisation who have helped directly or indirectly in the successful competition of this study.

Vinay Kalal

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List of Tables
Table 1: Automobile production in terms of number of units produced.......................................... 11 Table 2: Product comparison.......................................................................................................... 16 Table 3: Cost comparison ................................................................................................................ 17 Table 4: BAL Sales...
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