A Study on People Buying Used Cars

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A REPORT ON

“A STUDY ON PERCEPTION OF PEOPLE BUYING USED CARS”

SUBMITTED BY
P.N.PRATYUSHA
ROLL: 10132

A REPORT ON

“A STUDY ON PERCEPTION OF PEOPLE BUYING
USED CARS”

SUBMITTED BY

P.N.PRATYUSHA

ROLL: 10132

BATCH XVIII, 2010-2012

Report submitted in partial fulfillment for the award of

Post Graduate Diploma in Management

VIGNANA JYOTHI INSTITUTE OF MANAGEMENT

(APPROVED BY AICTE, MINISTRY OF HRD, GOVT. OF INDIA)

BACHUPALLY, HYDERABAD.

ACKNOWLEDGEMENT

I hereby convey my deep acknowledgement to all those who made it possible for me to complete this project, by extending their support and continuous co-operation. I would like to acknowledge the consistent encouragement extended by Dr. Kamal Ghosh Ray, Director and Dr. Ch. S. Durga Prasad, Dean-Academic Planning of Vignana Jyothi Institute of Management. Finally, I would like to thank all the people who helped in my survey and my VJIM batch mates without whom this dissertation work would not have been successfully completed.

Contents
Introduction:5
History of automobiles5
Changing faces of cars7
Used cars10
Used cars industry10
Growth in Used Cars Industry11
Growing trend of used car markets in india12
Maruti suzuki india limited14
Maruti true value15
Mahindra & Mahindra Motors16
Mahindra first choice wheels18
Ford motors:19
Ford assured:20
Auto companies take pre-owned route to drive sales:21
Research objective23
Research methodology23
Research problem:23
Type of Research:23
Data collection:23
Primary data:23
Secondary data:23
Sampling technique:23
Sample size:23
Data representation technique and tools23
Analysis24
Observations and interpretations30
Conclusions:31
Limitations32
Suggestions32
Questionnaire33

Introduction:

History of automobiles:
Horses had dreams of them since time immemorial, but it was only in the 18th century that the first horseless carriage actually hit the roads. That's not to say that the idea never struck anyone. Seeds of the idea, in fact, originated long before the first contraption was rolled. |

The History of the automobile actually began about 4,000 years ago when the first wheel was used for transportation in India. Several Italians recorded designs for wind-driven cars. The first was Guido da Vigevano in 1335. It was a windmill-type drive to gears and thus to wheels. Vaturio designed a similar car that was also never built. Later Leonardo da Vinci designed clockwork-driven tricycle with tiller steering and a differential mechanism between the rear wheels. In the early 15th century, the Portuguese arrived in China and the interaction of the two cultures led to a variety of new technologies, including the creation of a wheel that turned under its own power. By the 1600s, small steam-powered engine models were developed, but it was another century before a full-sized engine-powered automobile was created. A Catholic priest named Father Ferdinan Verbiest is credited to have built a steam-powered car for the Chinese Emperor Chien Lung in about 1678. There is no information about the automobile , only the event. Since James Watt didn't invent the steam engine until 1705, we can guess that this was possibly a model automobile powered by a mechanism like Hero's steam engine-a spinning wheel with jets on the periphery. Although by the mid-15th century the idea of a self-propelled automobile had been put into practice with the development of experimental car is powered by means of springs, clockworks, and the wind, Nicolas-Joseph Cugnot of France is considered to have built the first true automobile in 1769. Designed by Cugnot and constructed by M. Brezin, it is also the first automobile to move under its own power for which there is a record. Cugnot's three-wheeled steam-powered automobile carried four persons and was meant to move artillery pieces. It had a top speed of a little more than 3.2 km/h (2 mph)...
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