Analysis of Business and Financial performance of Atlas Honda Limited over three year period Research and Analysis Project
Research Analysis Project
The topic I selected for my thesis is: “The business and financial performance of an organization over a three year period” I selected this area for my research as analyzing the financial aspects of company will brush up on my analytical skills. Before starting to work on this thesis, I knew that during this research, I will dig up to discover some innovative stuff. Being a chartered accountancy student, I am highly interested in analyzing the financial situation of different companies. The objective of this thesis is to analyze a company on financial grounds as well as carry out a brief industry and economic analysis. This involves the analyzing various financial aspects, like liquidity, profitability, growth, etc. My research thesis provides a similar evaluation of Motorcycle Industry in Pakistan, Atlas Honda Limited. The reason to select this company is very straightforward; Atlas Honda is one of the famous brands and leading motorcycle companies in Pakistan. It is considered to be well amenable to laws and regulations. It is a dynamic growth oriented company through market leadership, excellent in quality and service. They are fostering a network of engineers and researchers, who ensures unique contribution to the development of the industry. The second reason for the selection was the availability of well designed annual reports and useful industry related data that helped in the analysis. One of the most important tools used in the analysis of financial position of Atlas Honda is the financial ratios. Calculation and interpretation of financial data underpins this thesis. These financial ratios and other financial data are also compared with the previous years’ data to determine how well the company is doing historically. Evaluation of the business and financial performance exactly does not mean analyzing simply the numbers and statistics. In the current era business analysis includes the evaluation of several non‐financial factors, like industry prospects and product analysis, which helps in developing a better perceptive of the performance of the company. After taking birds eye view of the industry, I have tried to ensure that in analysing business and financial performance, there should be stability between the analysis of financial and non‐financial aspects of Atlas Honda.
Research Analysis Project
Information Gathering This research work is no exception. Effective information gathering is the most basic perspective‐ widening tool. Effective Gathering provides the criteria by which ideas are screened and assessed for research purposes; it is at all times a difficult job. To make this job effortless I decided to split the sources from which I possibly will collect information for my thesis, as a result I will be capable of easily to accumulate valuable data, as well as the procedures and methods used in collecting, generating and interpreting the information. They are the Primary source and the Secondary source. Primary sources comprise the collection of data directly from the subject being researched. Primary In this case, the primary source would be data collected directly from Atlas Honda. This could include interviewing the Finance Manger or Finance Director. But due to the nature of this research, it is clear that such a source would certainly provide biased information. This is, of course, not desirable. Therefore, I mostly used secondary sources of ...