Comparative Study of the Marketing Strategies of Fortis Healthcare Limited, Apollo Hospitals and Max Healthcare Institute in Indian Healthcare Industry

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SYNOPSIS
for
Comprehensive Project Report
(MIB 4.7)

Submitted by:
11-MIB-
Semester-IV

TITLE OF THE PROJECT
COMPARATIVE STUDY OF THE MARKETING STRATEGIES OF FORTIS HEALTHCARE LIMITED, APOLLO HOSPITALS AND MAX HEALTHCARE INSTITUTE IN INDIAN HEALTHCARE INDUSTRY

ABSTRACT
The rate of growth of the health care industry in India is moving ahead neck to neck with the pharmaceutical industry and the software industry of the country. Much has been said and done in the health care sector for bringing about improvement. Till date, approximately 12% of the scope offered by the health care industry in India has been tapped. The health care industry in India is reckoned to be the engine of the economy in the years to come. Health care industry in India is worth $17 billion and is anticipated to grow by 13% every year. The health care sector encompasses health care instruments, health care in the retail market, hospitals enrolled to the hospital networks etc. Expenses incurred by the Indian Government on health care is the highest amongst developing countries. India's expenses on health care sector comprises 5.25% of the GDP. Chances are that the health care market could experience a hike and attain a figure ranging between $53 to $73 billion five years from now. This in turn will reflect an increase in the gross domestic product to 6.2% GDP. The health care industry in India earns revenues accounting for 5.2% of gross domestic product.

INTRODUCTION
The topic of my research is:
COMPARATIVE STUDY OF THE MARKETING STRATEGIES OF FORTIS HEALTHCARE LIMITED, APOLLO HOSPITALS AND MAX HEALTHCARE INSTITUTE IN INDIAN HEALTHCARE INDUSTRY I find this topic quiet significant as today healthcare industry is focusing more towards the marketing aspects of the services they are providing beside providing the quality treatments. The healthcare sector is adopting the existing as well as novel marketing strategies to compete with the competitors...
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