MKTG 205: Principles Of Marketing Environment
Unit 1 Individual Project
MKTG 205 – Principles of Marketing
November 18, 2013
In this paper, I’m going to be identifying three marketing environment forces and how they will impact the healthcare field.
The first of the three marketing environment forces that I will be talking about is the internal environment. The internal environment is the functions within the hospital. There is the five M’s, which is a great tool that can be used to audit the internal environment. The five M’s are Men, Money, Machinery, Materials, and Markets. As we look into the hospital, the men would be the doctors, nurses, certified nursing assistants, marketing managers and so forth. Money is brought in by the …show more content…
We should also look at the research and development into new and different logistics solutions, how they could give the customers satisfaction, yet keep the prices as low as possible.
The second of the marketing environment forces is the microenvironment. This comes from the individuals and organizations that are close to the hospital and directly impact the customer experience. This would include the hospital itself, their suppliers, other marketing inputs, and also their competition. This is the ones that are not paying customers, but yet have an interest in the hospital. The microenvironment is usually relatively controllable, because of the actions of the hospitals that influence others.
The hospital microenvironment could be focused on their own immediate issues. It would consider how to recruit, retain, and extend the services to the customers. They would pay close attention to their local competition. The hospital would build close relationships with their suppliers. The hospital would need to communicate with the public, such as the ones that are close to
MKTG 205 – Principles of Marketing
November 18, 2013
In this paper, I’m going to be identifying three marketing environment forces and how they will impact the healthcare field.
The first of the three marketing environment forces that I will be talking about is the internal environment. The internal environment is the functions within the hospital. There is the five M’s, which is a great tool that can be used to audit the internal environment. The five M’s are Men, Money, Machinery, Materials, and Markets. As we look into the hospital, the men would be the doctors, nurses, certified nursing assistants, marketing managers and so forth. Money is brought in by the …show more content…
We should also look at the research and development into new and different logistics solutions, how they could give the customers satisfaction, yet keep the prices as low as possible.
The second of the marketing environment forces is the microenvironment. This comes from the individuals and organizations that are close to the hospital and directly impact the customer experience. This would include the hospital itself, their suppliers, other marketing inputs, and also their competition. This is the ones that are not paying customers, but yet have an interest in the hospital. The microenvironment is usually relatively controllable, because of the actions of the hospitals that influence others.
The hospital microenvironment could be focused on their own immediate issues. It would consider how to recruit, retain, and extend the services to the customers. They would pay close attention to their local competition. The hospital would build close relationships with their suppliers. The hospital would need to communicate with the public, such as the ones that are close to