HSA 505 – Health Services Planning and Marketing
Dr. Gwendolyn Francavillo
October 23, 2011
There have many attempts to reconstruct our nation’s health care system. The Patient Protection and Affordable Care Act, better known as Health Care Reform, is a federal law that was passed on March 23, 2010. This statute was passed in order to guarantee medical care and insurance coverage to all Americans; reduce costs of coverage; and increase quality of care (Stoleberg & Pear, 2010). This paper will determine how health care reform will affect market and non-market driven decisions. Within this topic I will describe how I will implement a strategic plan that includes health care reform even if the new law will take affect or not. The five environmental forces that are affected by the law will be discussed as well as a new target audience.
Determine how this Federal law will affect market-driven and non-market driven decisions.
To be considered as market driven, it means that everything that is done in the company is “driven” by the needs of target markets. In other words it is defined as being controlled by what and how much people want to buy. This law will affect market-driven decisions in a critical way. Prices will be driven by consumer demand which will be a major effort when it comes to reducing escalating costs. Consumers are now being given the opportunity and right to make the decisions about choice of coverage, transparency, and services rendered. As long as the system remains market- driven, the nation will continue to be successful.
The Federal law will affect non-marketing decisions as well. This will happen because there will be a sort of “war” between the medical facilities and the government, thus leaving the consumers out when making decisions based on their own health care. According to Berkowitz (2011), the problem is that when making these decisions, input has...