Health Care Marketing Analysis

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Health Care Marketing Analysis
HCS 539

Analysis Point of View
Given the state of the economy over the last few years, it is no wonder that many industries are facing difficulties. It express world renowned news that American banks were facing economic struggles and had to be bailed out by the United States government through the emergency Economic Stabilization Act of 2008, (Steverman, 2008). During the same year, the automobile industry requested $34 billion to aid in their economic struggles (Romney, 2008). Given this chain of events, it should come as no surprise that the health care industry is also facing economic constraints and states. The organization that will discussed in this paper about diabetes. The Dallas Diabetes and Endocrine Center, P.A. provides high quality, up-to-date endocrine care delivered in a compassionate, patient-focused manner. We stress patient education, communication, and the most advanced proven treatments for endocrine conditions. They specialize, but are not limited to conditions such as diabetes, thyroid, pituitary, osteoporosis and growth hormone disorders. The points of the four P’s, business partnerships, and target markets in health care will be discussed as well. The Four P’s

The clinic partners with Diabetic companies that make the devices needed to test the patients’ glucose. Manufactures such as: AgaMatrix, Bayer, Cozmo, Dexcom, and Freestyle want the clinic to promote their glucose device as the best in the business. Technology has made an impact on the health care as the world knows today. When clients arrive at the hospital, clinics, or any healthcare facility staff will be using some form of technology. This technology will give staff up-to-date electronic clinical records will allow staff to check a new prescription and compare it the patient's existing drugs and allergies this reduces chance of errors. Equipment tracking will allow apparatus to be found quickly for use, maintenance, and tracked for loss or theft. Organization will be networked so that all hospital and patient data is available and stored securely in multiple sites, reducing risk that a natural disaster will wipe out the complete medical record of anyone who lives in the city. Community health will be interconnected with hospitals and other healthcare sites such as clinics, doctor offices and home care services to help provide quality patient care outside the bricks and mortar of a hospital. This will allow the organization to reduce costs by managing resources more effectively. "Technology is going to provide our incredibly stressed healthcare system with a chance to heal itself. By simplifying time-consuming processes and eliminating some of the major causes of medical errors, technology will ensure the right skill level and right cost structure is in place to provide the best care effectively and efficiently. Nortel brings critical technologies in high-speed networking, mobility, and new collaborative communications capabilities that can deliver clinical and business solutions in this market." - Phil Edholm, Chief Technologist and VP Architecture, Nortel Enterprise. Investing in advance technology is expensive so possessing an experience manager that does the necessary research is important. The Partnership

The organization has to know and understand its weaknesses, strength, opportunities, and threats (SWOT). Every decision one makes affects the employees, clients, and organization. Identify weaknesses can be accomplished by surveys from clients. A customers’ perspective often perceive weaknesses that the organization are not aware of. This idea can be used also for becoming aware of the strengths. Feedback is needed to help the growth of the organization. In order to have opportunities one must broaden their resources. This can be done by networking and advertisement. This will put a face with the organization and gives the perception that the organization is more personable. When networking,...
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