Comparative Case Study on Facebook & Twitter

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Course: MA Digital Media

Module Name: E-Solutions and Digital Media Applications

Module Code: CMP010N

Module Leader: Elena Moschini

Report Topic: Comparative Case Study on Facebook & Twitter

Student Name: Prakriti Sharma

Student ID Number: 11070550

CONTENTS
Introduction 3
Main Features 5
Work Culture 6
Infrastructure 8
Communication Models 8

INTRODUCTION

In the year 2008, Social Networking took over pornography as the number one activity on the World Wide Web (Goldsmith, 2008). Its industry continues to grow as the internet becomes an essential part of the lives of billions of users worldwide. This case study analyses two of the biggest Social Networks on the web. The aim of this report is to critically compare and comment on their various features, usability, business models, present issues, opinions and future trends. Here is a brief introduction to the two networks that will be analysed in this report:

www.facebook.com

With over 3000 employees, 845 million monthly active users and networking options in more than 70 languages, Facebook’s mission is to “make the world more open and connected” (Facebook Newsroom, 2011).

Facebook has grown massively since its launch in 2004. It now includes various personal and business networking solutions. It’s latest feature, Facebook Messenger for the desktop has been a much talked about application. Those addicted to Facebook are surely going to appreciate this one.

This case study will discuss the pros and cons of the site’s features. It’s latest feature, Facebook Messenger for the desktop has been a much talked about application. Those addicted to Facebook are surely going to appreciate this one.

This case study will discuss the pros and cons of the site’s features.
INTRODUCTION

www.twitter.com

The year 2006 saw a new phase for micro blogging. Twitter posed an interesting challenge to not just bloggers, but also other socially active internet users. How? They had to put down their thoughts in just 140 characters.

Twitter is “a real-time information network that connects you to the latest stories, ideas, opinions and news about what you find interesting” (Twitter, 2012). With the help of tweets, trending topics, hashtags and followers, users have created a virtual world of opinion sharing.

As this case study progresses, a critical comparison of both the websites will be made. This will help understand these Social Networks & the web 2.0 in detail. MAIN FEATURES

The defined purpose of the two networks, although common, has many differences. Facebook’s features make interpersonal communication very easy. This is also because of the scale of the network. One-on-one relationships can be easily maintained through features like Comments, Chat and Inbox Messaging. Twitter, however, does not integrate any symmetric communication. The ‘@’ Mentions and private Direct Message enable interaction between two users and have security measures. The reason why Twitter is widely used by celebrities is its main features. Why? Because one cannot receive a personal message from someone they do not follow. This helps filtering and enables selective interaction. The main features have major effects on the interactions and communication models and will be discussed in detail under every sub-topic. WORK CULTURE

“Facebook is defined by our hacker culture – an environment that rewards creative problem solving and rapid decision making” (Facebook Newsroom, 2011). Elaborating on the Hacker Culture, it is noteworthy that Facebook’s philosophy for individual and group development is rather dynamic and strikingly contemporary. The phrase “this journey is 1% finished” is pasted on their office walls and the employees are constantly motivated to perform better.

The office walls at Facebook
Newly joined engineers go through a Bootcamp...
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