Coca Cola

Topics: Coca-Cola, Cola, Soft drink Pages: 4 (729 words) Published: March 5, 2013

The Coca-Cola is the world's largest beverage company, offering consumers almost 500 still and sparkling brands.

Coke has the world's largest beverage distribution network; consuming in more than 200 countries enjoys the Coke’s beverages at an average of nearly 1.6 billion servings a day.

In 2011, Coca-cola was declared the world’s most valuable brand according to Interbrand's best global brand.

Cola-Cola gets competitive advantage through the well-known global trade marks by achieving the premium prices. It means Cola-Cola have something that their competitors do not have.

Coca-Cola is sold in restaurants, vending machine and stores in more than 200 countries.
Coca-Cola achieve both competitive advantages, differentiation and low cost, which maintain its low cost whereas simultaneously differentiate its products.

Most diversified range of products such as Cola-Cola Cherry, Coca-Cola Vanilla, Diet Coke, Diet Coke Caffeine-Free, Caffeine-Free Coca-Cola and range of lime or coffee and lemon.

Coca-Cola has very effective advertising campaign, its advertising also represent the US culture. By sponsoring different games and teams and also featured in countless television programs and films.

Coke and its bottlers are among the world's top purchasers of citrus juice, coffee and sugar.

Coke has started to work with the International Labor Organization's International Program on the removal of Child Labor.


Coke is criticized for lofty levels of pesticides in its products, exploitative labor practices, environmental destruction, building plants in different countries those employed slave labor and monopolistic business practices.

Less inventory turnover as compare to PepsiCo and product line restricted to the beverages only.

By giving the distributing and bottling authorization of its own products, it results in dropping a major portion of potential revenue....
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