Coca-Cola on Operations Management

Only available on StudyMode
  • Download(s) : 2626
  • Published : May 22, 2013
Open Document
Text Preview
|
Coca-Cola|

Background
Dr. John S. Pemberton invented Coca Cola in Atlanta, Georgia in May 1886. Coca-Cola first began selling their product at a soda fountain in Jacob’s Pharmacy in Atlanta. The name came about when Dr. Pemberton’s bookkeeper, Frank Robinson suggested it. He even wrote out the script as seen today on the Coke bottles. Initially, Coca- Cola averaged nine drinks a day in the first year of their sales, adding up to $50 annual revenue. Today products of The Coca-Cola Company are consumed at the rate of 1.6 billion drinks per day and more. The Coca-Cola Company itself not only is a beverage company for one drink but also engages in the manufacturing, marketing and sales of nonalcoholic beverages worldwide. They own and market more than 500 nonalcoholic beverage brands, mostly concentrating on sparkling beverages but also drinks such as water, juice, ready to drink coffee and tea, energy drinks, sports drinks, etc. In addition they own and market four of the world’s top five nonalcoholic sparking beverages brands: Coca-Cola, Diet Coke, Fanta and Sprite. These top five beverages are known worldwide and are sold in more than 200 countries. Competitors

The Coca-Cola Company competes in the nonalcoholic beverage segment of the commercial beverage industry. The nonalcoholic beverage segment of the commercial beverage industry is highly competitive, consisting of numerous companies. These include companies competing in multiple geographic areas, as well as businesses that are primarily regional or local in operation. Competing products include numerous nonalcoholic sparkling beverages; various water products, including packaged flavored and enhanced waters; juices and nectars; fruit drinks and dilutables (including syrups and powdered drinks); coffees and teas; energy and sports and other performance-enhancing drinks; dairy-based drinks; functional beverages; and various other nonalcoholic beverages. These competitive beverages are sold to consumers in both ready-to-drink and other than ready-to-drink form. In many of the countries in which they do business, including the United States, PepsiCo, Inc. is one of their primary competitors. Other significant competitors include, but are not limited to, Nestlé, DPS, Groupe Danone, Kraft Foods Group, Inc., and Unilever. In certain markets, their competition includes beer companies. They also compete against numerous regional and local companies and, in some markets, against retailers that have developed their own store or private label beverage brands. Bottling Process

The bottling process is a complex process, it is amazing how they make every bottle of coke taste exactly the same. The bottling factory is basically a room full of robotic arms with giant machines etc. First the bottles are taken to a cleaning unit, here the bottles get cleaned, steamed and sanitizied, this is done with jet streams and water only. The bottles are then picked up by a conveyer belt and the individual clamps pick up a bottle, and they are then transported from station to station above the room. Once the bottling process is done, the Coke needs to be put into the bottles, the mixing process is actually longer than it used to be. Before they would just put the syrup in first and the carbonated water would go on top. Now the first step is pure water gets put into the bottle by a machine and then refined sugar is added to it. Then Coke’s secret formula mixture and some caramel coloring are put into the mix. Next, a machine shakes the bottles up to mix everything together. After this step carbon dioxide is added to the mix to make the drink fizz. Next, the full bottles are sent to quality check,where the quality of each individual Coke is checked. After this the bottled quality checked bottles are sent to the consumers. Quality Assurance

Coca Cola, being the biggest and most recognized brand in the world, is forced to focus on quality assurance...
tracking img