Analyze the Market for Coca-Cola
Foundations of Economics for Business and Management Analyze the market for Coca-Cola 04.12.2010
Coca-Cola is perhaps the most popular and well known soft drink worldwide. Almost 98% of people worldwide know the word Coca-Cola and it is available in more than 190 countries. Coca-Cola belongs to the Coca-Cola Company and is only one of the 400 non-alcoholic brands that this company owns. The Coca-Cola Company is one of the largest corporations in the world, with a global workforce of 90,000 and revenues of $31 billion (in 2009).
In this analysis I will go into details about the product Coca-Cola, its special characteristics, competition- and position in the market, the role of government, its success and finally give a future insight how this market could possibly develop.
The logo, red background with a rolling white script which says Coca-Cola, was invented in 1886 and has remained unchanged. Remarkable is also the design of the Coca-Cola bottle, which was invented in 1916. The design of the bottle became a registered trademark in the USA in 1960. This is a special characteristic because it gives Coca-Cola a unique look.
Coca-Cola is a beverage that can be drink at any time and at any place because it is made for the mass.
In order to control the market, the Coca-Cola Company itself produces only a concentration. Then it grants licenses (also called concessions) to independent entrepreneur (bottling partners), who then manufacture, package, merchandise and distribute the final branded beverages to customers and vending partners, who then sell the products to consumers. The Coca-Cola Company owns all rights for its brands.
The Coca-Cola Company finances itself only through revenues of the sale of the concentration. The aim of the Coca-Cola Company is to provide a drink for everybody worldwide. A drink that is available at any time, is homogenous in quality, taste and packaging. A further aim is to develop their
Coca-Cola is perhaps the most popular and well known soft drink worldwide. Almost 98% of people worldwide know the word Coca-Cola and it is available in more than 190 countries. Coca-Cola belongs to the Coca-Cola Company and is only one of the 400 non-alcoholic brands that this company owns. The Coca-Cola Company is one of the largest corporations in the world, with a global workforce of 90,000 and revenues of $31 billion (in 2009).
In this analysis I will go into details about the product Coca-Cola, its special characteristics, competition- and position in the market, the role of government, its success and finally give a future insight how this market could possibly develop.
The logo, red background with a rolling white script which says Coca-Cola, was invented in 1886 and has remained unchanged. Remarkable is also the design of the Coca-Cola bottle, which was invented in 1916. The design of the bottle became a registered trademark in the USA in 1960. This is a special characteristic because it gives Coca-Cola a unique look.
Coca-Cola is a beverage that can be drink at any time and at any place because it is made for the mass.
In order to control the market, the Coca-Cola Company itself produces only a concentration. Then it grants licenses (also called concessions) to independent entrepreneur (bottling partners), who then manufacture, package, merchandise and distribute the final branded beverages to customers and vending partners, who then sell the products to consumers. The Coca-Cola Company owns all rights for its brands.
The Coca-Cola Company finances itself only through revenues of the sale of the concentration. The aim of the Coca-Cola Company is to provide a drink for everybody worldwide. A drink that is available at any time, is homogenous in quality, taste and packaging. A further aim is to develop their