The Coca-Cola Company
TABLE OF CONTENTS
1. Executive Summary 3
2. Main Issues 4
3. Ethics Policy and its Development 5
3.1. Proposed Ethics Policy 5
3.2. Rationale of Ethics Policy 6
3.3. Policy Development 6
3.3.1. Virtue Ethic 7
3.3.2. Utilitarianism Ethic 7
3.3.3. Kantianism Ethic 8
3.4. Corporate Social Responsibility 8
4. Implementation, Effectiveness, and Limitations 9
4.1. Implementation of Ethics Policy 9
4.2. Effectiveness of Ethics Policy 10
4.3. Limitations of Ethics Policy 11
5. Conclusion 12
6. Reference List 14
1) Executive Summary
The Coca-Cola Company was founded in 1892. The company, till date, offers a wide range of products to meet different demands of customers all over the world. Coca-Cola not only produces and sells soft drink and non-carbonated beverages; they also distribute bottled waters around the world. Increasing shareholder values would be any major company’s target, likewise Coca-Cola’s, having to keep costs low but yet selling the customers their trusted quality products.
Coca-Cola operates in a very competitive environment being in the beverages industry. In 1893, Coca-Cola’s greatest competitor, Pepsi-Cola, came into the market, and rivalry has been going on from then till now. Competition leads to the necessity of continual upgrading and innovation of both the staffs and technology in the company. As Coca-Cola sells and distribute drinks worldwide, every increase or decrease in the selling price of their products will have a major effect on their net income.
2) Main Issues
From the case study of “Coke Sued for ‘Deceptive’ Vitamin Water Claims”, our group has identified and worked on the following ethical issues.... [continues]
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