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Unit 3 - Introduction to marketing P1

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Unit 3 - Introduction to marketing P1
Introduction to Marketing
P1:

Aims and Objectives and marketing Objectives

Ansoff Matrix
Describe the following
Market Penetration

Is to sell existing products to existing markets.

Product Development

Is selling new products to existing markets.
Market Development

Is to sell existing products to new markets.

Diversification

Is selling new products to new markets.

Examples from Coca Cola

Examples from Oldham College:

Branding:
Describe the following including examples from Coca Cola and Oldham College:

Coca Cola
Coca Cola is a globally known brand which is able to be sold anywhere around the world without anyone asking what Coca Cola is and this makes it possible to sell anywhere around the world without problems and/or worries about making sales.

Oldham College
The Oldham College is a local organisation; therefore locals will know the brand well and this will allow the Oldham College to advertise their courses locally to influence people to come to the Oldham College.

Coca Cola
Online advertisements.
Newspapers.
Commercials on T.V, YouTube etc promoting the brand and drinks.
Posters/Billboards that display the brand logo.
Coca Cola uses the same italic font with a red and white colour to retain their illustration features
Oldham College
Posters: these show courses available, services/support students can get and the diversity of students with satisfaction of the college.
Oldham College website: shows courses available, Case studies etc
Billboards: These display the Oldham College logo and information on courses etc as the posters do.
The Oldham College uses a blue circle to identify their organisation.

Coca Cola
Coca Cola is a premium brand as they are known worldwide and people wouldn’t hesitate to buy their products.
Oldham College
The Oldham
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