China Mobile Limited
ASSIGNMENT 2
Of
GLOBAL BUSINESS CHALLENGES
On
CHINA MOBILE
SUBMITTED BY
ISHA GROVER
ROLL NO. B-28
11013166
China Mobile Limited was incorporated in Hong Kong on 3 September 1997. The Company was listed on the New York Stock Exchange and The Stock Exchange of Hong Kong Limited on 22 October 1997 and 23 October 1997, respectively. The Company was admitted as a constituent stock of the Hang Seng Index in Hong Kong on 27 January 1998. As the leading mobile services provider in China, the Group boasts the world's largest mobile network and the world's largest mobile customer base. In 2010, the Company was once again selected as one of the "FT Global 500" by Financial Times and "The World's 2000 Biggest Public Companies" by Forbes magazine, and was again recognized on the Dow Jones Sustainability Indexes.
As of 31 December 2010, the Group had a total staff of 164,336 and a customer base of 584 million, and enjoyed a market share of approximately 69.3% in Mainland China. The Group's GSM global roaming services covered 237 countries and regions and its GPRS roaming services covered 186 countries and regions.
The Company's majority shareholder is China Mobile (Hong Kong) Group Limited, which, as of 31 December 2010, indirectly held an equity interest of approximately 74.21% in the Company through a wholly-owned subsidiary, China Mobile Hong Kong Limited. The remaining equity interest of approximately 25.79% of the Company was held by public investors.
MARKET ENTRY STRATEGIES * IMPROVE QUALITY AND ENHANCE CAPABILITY
The Group adhered to the principle that "network quality is the lifeline of any telecommunications company" and continued to maintain its overall leading position in network capability and quality. The total number of 2G base stations (554,000), the percentage of base stations connected by self-owned optical fiber (96.2%) and the number of WLAN access points in operation (545,000), all demonstrated the Group's leading position in
Of
GLOBAL BUSINESS CHALLENGES
On
CHINA MOBILE
SUBMITTED BY
ISHA GROVER
ROLL NO. B-28
11013166
China Mobile Limited was incorporated in Hong Kong on 3 September 1997. The Company was listed on the New York Stock Exchange and The Stock Exchange of Hong Kong Limited on 22 October 1997 and 23 October 1997, respectively. The Company was admitted as a constituent stock of the Hang Seng Index in Hong Kong on 27 January 1998. As the leading mobile services provider in China, the Group boasts the world's largest mobile network and the world's largest mobile customer base. In 2010, the Company was once again selected as one of the "FT Global 500" by Financial Times and "The World's 2000 Biggest Public Companies" by Forbes magazine, and was again recognized on the Dow Jones Sustainability Indexes.
As of 31 December 2010, the Group had a total staff of 164,336 and a customer base of 584 million, and enjoyed a market share of approximately 69.3% in Mainland China. The Group's GSM global roaming services covered 237 countries and regions and its GPRS roaming services covered 186 countries and regions.
The Company's majority shareholder is China Mobile (Hong Kong) Group Limited, which, as of 31 December 2010, indirectly held an equity interest of approximately 74.21% in the Company through a wholly-owned subsidiary, China Mobile Hong Kong Limited. The remaining equity interest of approximately 25.79% of the Company was held by public investors.
MARKET ENTRY STRATEGIES * IMPROVE QUALITY AND ENHANCE CAPABILITY
The Group adhered to the principle that "network quality is the lifeline of any telecommunications company" and continued to maintain its overall leading position in network capability and quality. The total number of 2G base stations (554,000), the percentage of base stations connected by self-owned optical fiber (96.2%) and the number of WLAN access points in operation (545,000), all demonstrated the Group's leading position in