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An Analysis and Evaluation of Entry Strategies in China's Telecoms Market: a Case Study of Bt Group

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An Analysis and Evaluation of Entry Strategies in China's Telecoms Market: a Case Study of Bt Group
University of Bradford Electronic Thesis/Dissertation Deposit Agreement 2005

Student name: YAN SUN Student ID: 02009352 School/Dept.: SCHOOL OF MANAGEMENT Degree: M A IN MARKETING AND MANAGEMENT

Thesis/Dissertation Title: AN ANALYSIS AND EVALUATION OF ENTRY STRATEGIES IN CHINA’S TELECOMS MARKET: A CASE STUDY OF BT GROUP Student Agreement: I understand that the University of Bradford has the non-exclusive right to electronically store, copy or translate my thesis/dissertation, in whole or in part, for the purpose of future preservation and accessibility. I certify that the thesis/dissertation submitted is my original work, and that the version submitted is the same as the final version approved by the Examiners. I have made every reasonable effort to obtain permission from the owner(s) of each third party copyrighted material to be included in my thesis/dissertation. I am aware that the University may submit copies of student work to a national database set up to detect plagiarism. I understand that the thesis/dissertation may be available electronically to a variety of individuals and institutions via the World Wide Web, including automated search agents. I understand that once the thesis/dissertation has been deposited, metadata relating to my work will be incorporated into the University of Bradford Library Catalogue. The University of Bradford reserves the right to remove any thesis/dissertation from the electronic repository in the event of its content breaching any laws including defamation, libel and copyright.

I

I acknowledge that the administrators of the electronic repository do not have any obligation to take legal action on my behalf in the event of a breach of intellectual property rights, or any other right, in the thesis/dissertation deposited.

Student Signature: YAN SUN Date: 2, September, 2005

II

Yan Sun

AN ANALYSIS AND EVALUATION OF ENTRY STRATEGIES IN CHINA’S TELECOMS MARKET: A CASE STUDY OF BT GROUP

Keywords: Entry



Bibliography: Balmer, J.M.T., Greyser, S. A. (2003) Revealing the Corporation, London: Routledge BT Global Services ‘About US’ [online] Burkitt-Gray, A. (2003) ‘BT’s New Global Tune’, Global Telecoms Business, p.1 CCW (2004) ‘BT: What Experiences is Worth Learning by the Domestic Fixed-line Telecoms’ [online] http://www.ccw.com.cn/applic/forum/htm2004/20040527_13TZ9.htm, [accessed 17/08/2005] ChinaByte (2004) ‘BT Co-operates with China Netcom, Microsoft, HP to accelerate expansion’ [online] http://telecom.chinabyte.com/202/1832702.shtml, [accessed 02/08/2005] Global Market Information Database (2005) ‘Consumer Lifestyles in China’ [online] http://www.gmid.euromonitor.com/Reports.aspx?geogCode=75537615011548502 36002468&prmLoginType=Athens, [accessed 29/7/2005] Eurostat (2004) ‘The new EU of 25 compared to EU15’ [online] http://epp.eurostat.cec.eu.int/cache/ITY_PUBLIC/1-11032004-AP/EN/1-1103200 4-AP-EN.HTML, [accessed 05/07/2005] Hollensen, S., (2004) Global Marketing: a decision-oriented approach, 3rd edition, Harlow: Financial Times Prentice Hall Keynotes (2004) ‘Telecommunications’ [online] http://www.keynote.co.uk/kn2k1/CnIsapi.dll?nuni=8540&usr=10980srv=03&alia s=kn2k1&uni=1122484764&fld=K&noLog=1&NotInWorkset=1&key=1271, [accessed 29/07/2005] Keynotes (2004) ‘Telecommunications – Industry Background’ [online] Keynotes (2004) ‘Telecommunications – Market Size’ [online] http://www.keynote.co.uk/kn2k1/CnIsapi.dll?nuni=77452&usr=10934srv=04&ali as=kn2k1&uni=1124214747&fld=K&noLog=1&NotInWorkset=1&key=1272, [accessed 10/08/2005] Keynotes (2004) ‘Telecommunications – The Global Market’ [online] http://www.keynote.co.uk/kn2k1/CnIsapi.dll?nuni=68953&usr=11444srv=04&ali as=kn2k1&uni=1124271047&fld=K&noLog=1&NotInWorkset=1&key=1278, [accessed 10/08/2005] Lessons for Telecom Alliances; The Big Four in Global Telecommunications (1994) Corporate Finance Iss. 118, p.SS1 Li, D., Wu, Z.H Lucio, M.M. (2005) Introduction – Approaches and Processes, from MA Course Handout, 2005, University of Bradford, School of Management Lynch, G

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