Vodafone/Exxonmobile Marketing Strategies

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Vodafone/ExxonMobil Marketing Strategies

Riad Akhundov, Ryan Cohen, Nhu Lam, Nazar Orozbaev, Qwynn Trotter, and Caglayan Arslan

9/27/2012



Table of Contents

Table of Contents………….………………………………………………………..1 Executive Summary………………….……………………………………………..2 Background…………………………………………………..…………………..3-4 Vodafone…………….…………………...………………………………….3 ExxonMobil……………………………...…………………..........................3 Marketing Strategies……………………………………………………………..5-8

Vodafone…………………………………………………………………….5
ExxonMobil…………………………………………………………………6
Comparison of Marketing Strategies……………………………..................7 Relationship Marketing Strategies…………………………………...................9-12
Vodafone……………………………………………………………………9
ExxonMobil…………………………………………………...……………10
Comparison of Relationship Marketing Strategies………………………...11 Conclusions/Recommendations……………………………………………….13-15 Works Cited……………………………………………………………………16-18


Executive Summary
This report provides a comparative analysis in regards to the similarities and differences between the marketing strategies and relationship marketing strategies of Vodafone and ExxonMobil. The major findings indicate that Vodafone focuses their marketing strategies towards satisfying their customers whereas ExxonMobil focuses their strategies on customer conveniences and sustainability.


Background
Vodafone Background
Vodafone Group Public Limited Company (Vodafone) is a British multinational telecommunications company that was founded in 1991 and headquartered in London, United Kingdom ("RTBot", 2012). According to the company's website, Vodafone Group has over 404 million customers, operates in over 30 countries, and has over 40 partner markets worldwide. They also have over 238,000 base station sites and over 14,000 Vodafone stores around the world (McGough, Simon, Vodafone Group, 2012).

Vodafone is the world's second largest mobile company. They own 45% of shares in Verizon Wireless, the United States' largest mobile carrier. This company is famous for providing a wide range of communication services, including voice, messaging, data and fixed-line solutions to meet the customers' communication needs ("Vodafone Group Plc", 2012). According to Reuters, Vodafone caters to all business segments ranging from small-medium enterprises to corporate and multinational corporations. Vodafone’s mission is "to be the world's mobile communications leader, enriching customer's lives, helping individuals, businesses and communities be more connected in a mobile world" ("Vodafone Group Plc", 2012). ExxonMobil Background

ExxonMobil was formed on November 30, 1990, by the merger of Exxon and Mobil. Lee Raymond, CEO of Exxon, and Lucio Noto, CEO of Mobil declared that “this merger will enhance our ability to be an effective global competitor in a volatile world economy and in an industry that is more and more competitive” (Oil Merger Faces Monopoly Probe, 1998). ExxonMobil is a company that conducts oil and gas exploration, development and production in every major accessible producing area in the world. It also has the world’s largest energy resource base of any non-government company and is also the largest non-government natural gas marketer and reserves holder (Introduction: This is ExxonMobil). ExxonMobil is known best by its three brands Exxon, Mobil, and Esso, which can be found in 118 countries. These three brands provide quality fuel to millions of customers at 42,000 service stations, 700 airports, and 300 marine ports (Introduction: This is ExxonMobil). Even though ExxonMobil may be known best by the fore mentioned brands, it offers a plethora of other products and services to its consumers such as olefins, which are petrochemical that make up the building blocks for a broad array of products. ExxonMobil’s global structure consists of ten different companies that make up the Downstream, Upstream, and Chemical businesses. Throughout these...
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