Chicken of the Sea Case Answers
Individual Assignment
NAME:
ID#:
Course Name:
Course Code:
Instructor's Name: Dr.
Due Date: Sunday - 11th March, 2013
Assignment Topic: Chicken of the Sea Inc. Case Study
1. Discuss the consumer decision making process for a product such as canned/packaged tuna and the response hierarchy model this is most likely to be applicable in the purchase of this product.
The reason that has caused the shifting or rather the movement from advertising media, has caused decision making process to alter drastically. Consumers were more habituated towards noticing their personal icons when media advertising was intensified with the accompanying StarKist and Chicken of the Sea Inc. Customers displayed loyalty towards a set brand and this loyalty seemed to mature put of known icons which is "Charlie the Tuna" and the mermaid on behalf of Chicken of the Sea Inc. Since currently, the spotlights has reallocated chiefly towards the use of coupons, print-ads, and in-store promotions, there are additionally more contribution required to make consumer decision making process ongoing and busy. The canned tuna, which is classified as a foodstuff product, isn't a necessity and thus can be substituted by a variety of other foodstuff products. More competitiveness exists because currently a customer has the option to just pick any brand because it is considered to be the cheapest at a chosen market or rather these consumers discovered a coupon displayed at an advertisement. Brand Loyalty is a concept or logic that is not being forced into the minds of the consumer anymore via the employment of commercial ad spots with a mermaid. At present organizations are at war with each other to provide as many promotions as possible and also discounts as well to make sure sales rise, but consequently, consumers end up purchasing a different brand of tuna. Additionally, other variety of promotions, websites with interactive products and newspaper ads are being employed to reach potential
NAME:
ID#:
Course Name:
Course Code:
Instructor's Name: Dr.
Due Date: Sunday - 11th March, 2013
Assignment Topic: Chicken of the Sea Inc. Case Study
1. Discuss the consumer decision making process for a product such as canned/packaged tuna and the response hierarchy model this is most likely to be applicable in the purchase of this product.
The reason that has caused the shifting or rather the movement from advertising media, has caused decision making process to alter drastically. Consumers were more habituated towards noticing their personal icons when media advertising was intensified with the accompanying StarKist and Chicken of the Sea Inc. Customers displayed loyalty towards a set brand and this loyalty seemed to mature put of known icons which is "Charlie the Tuna" and the mermaid on behalf of Chicken of the Sea Inc. Since currently, the spotlights has reallocated chiefly towards the use of coupons, print-ads, and in-store promotions, there are additionally more contribution required to make consumer decision making process ongoing and busy. The canned tuna, which is classified as a foodstuff product, isn't a necessity and thus can be substituted by a variety of other foodstuff products. More competitiveness exists because currently a customer has the option to just pick any brand because it is considered to be the cheapest at a chosen market or rather these consumers discovered a coupon displayed at an advertisement. Brand Loyalty is a concept or logic that is not being forced into the minds of the consumer anymore via the employment of commercial ad spots with a mermaid. At present organizations are at war with each other to provide as many promotions as possible and also discounts as well to make sure sales rise, but consequently, consumers end up purchasing a different brand of tuna. Additionally, other variety of promotions, websites with interactive products and newspaper ads are being employed to reach potential