Century Hotel

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I. COMPANY OVERVIEW A.) PRODUCTS / SERVICES Century hotel offers a decent variety of services given that it is one of the relatively known properties within the Pampanga area. The hotel gets most of its revenue from the functions or events being held at the hotel, restaurant operations, and the selling of rooms. They also get a majority of their earnings due to their convenient location of being right beside Casino Filipino, and a number of local attractions. Recent renovations of the rooms on the second floor are underway, as well as the functions halls. However, management does not seem to look into other areas that would increase their potential for gaining greater revenue. Examples of such are the possible addition of more restaurant outlets and an on-site complex attraction, renovation of the business center, function rooms, and the like. Facilities and services not available for guests are the following: 24 hour room service, valet service, salon, smoking area, bicycle rental, executive floor, and a poolside bar. In terms of sports and recreation, the following are not available: fitness center, golf center (on-site), indoor pool, game room, Jacuzzi, and spa facilities (i.e: sauna, steam room). B.) BRIEF EXPLANATION: NATURE OF BUSINESS & TARGET MARKET The hospitality industry is considered as one of the top industries bursting with opportunities at a global scale. The Philippine hospitality scene is not far behind from this worldwide trend with the advent of hotels, both local and international, sprouting up at different areas within the country. Being a business hotel, Century has to come up with constant promotions and innovations that would bring more revenue to their property. Their strategic partnership with the PAGCORowned Casino Filipino also helps bring customers in. With change as an inevitable factor within this type of industry, the only way to survive is to keep up to date with competition. Century has gone down this path by putting up a competitive advantage over other hotels. Their apparent asset is in giving special offers and discount rates that are of good value to both the hotel and their clientele. The main bulk of Century’s target market consists of employees and affiliates of government agencies/ offices in the Philippines, high income and mid-income group mostly comprised of private small-scale businesses, locals, and foreigners residing or visiting the area.

 

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C.) ORGANIZATIONAL CHARTS SMART Resolutions, Inc. is the team’s proposed company, which aims to aid small-scale hotels by providing them with sound and professional advice geared towards the improvement of overall hotel health.

Chief
 Executive
  Of.icer
  Patricia
 Ciocon
 

Chief
 Finance
  Of.icer
 
  Rouise
  Recomono
 

Marketing
  Division
 

Operations
  Division
 

 VP
 Research
 &
  Development
  Ken
 Tang
 
 

Controller
 /
  Accounting
  Manager
 

Accounts
  Receivable
 
 

Accounts
  Payable
 
 

Payroll
 
 

VP
 Marketing
 -­‐
  Strategy
  Izra
 Go
 
 

VP
 Creatives
  Meliza
  Pasumbal
 
 

VP
 Sales
  Alex
 Sarmiento
 

VP
 Human
  Resources
  Miguel
 Manzano
 

VP
 Operations-­‐
  Strategy
 
 

Future
  Ventures
 Head
 
 

Advertising
  Head
 
 

Century Hotel is the first hotel that SMART Resolutions, Inc. will be working with. Below is its current organizational chart with minimal revisions due to the intention of upgrading of the hotel’s services and facilities.

Gen
 Manager
  Johanna
 Tang-­‐ Gaerlan
 

Assistant
 Gen.
  Manager
  Jennifer
 Tang-­‐
 Sohu
 

Front
 Of.ice
  Manager
  Net
 Mejia
 
 

Executive
  Housekeeper
  Allan
 Sandiko
 

Director
 of
 Sales
 &
  Marketing
 ...
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