Case Study: Search Engine Optimization
SEO Is Not Complicated, It Is Common Sense
SEO, which stands for Search Engine Optimization, has been tagged in the past as a dark art and is still being perceived to be a very difficult and highly complex task to behold. This mindset or should I say perception, has led many people to believe that they can never learn or fully get acquainted with the intrinsic modus operandi of the subject matter. This piece of work is aimed at demystifying the ‘too hard’ mentality of the countless people out there, who due to their non committal have shut themselves and their businesses away from the benefits of this very important and potent online marketing tool.
Before digressing, SEO or Search Engine Optimization must be comprehensively …show more content…
However, no matter how complicated and complex it may sound, the whole idea and process of Search Engine Optimization isn’t rocket science or some high tech science as most people feel, it is rather common sense and incredibly simple to comprehend and put to effective use for maximization of website traffic.
Google search and other search engines themselves are very complex and it is likely a pre-requisite that a PhD in computing is needed to understand and operate these search algorithms optimally. For enthusiasts that truly crave this knowledge, the pathway is to fully embrace computing to a very advanced study level, which is generally not required for SEO. Back in the day when Google’s algorithms were simple and easy to learn, all that was needed to be proficient was just a GCSE maths but over time, the algorithms have evolved to become more difficult to understand and actually, there is little or nothing to understand at all for most. The good news is that you don’t need to understand how Google’s algorithms work in other to be proficient in the subject matter. The most salient information to be considered is to ascertain why the algorithms have changed from simple to complex over the past years and this is not such a difficult task, so to say, because Google itself, makes it very public for everyone to know that it does so because it aims to serve the most relevant and best content to its users. If Google’s simple but yet effective reason for complicating its algorithms is fully understood, then our subject matter becomes very basic and simple as well to undertake and
SEO, which stands for Search Engine Optimization, has been tagged in the past as a dark art and is still being perceived to be a very difficult and highly complex task to behold. This mindset or should I say perception, has led many people to believe that they can never learn or fully get acquainted with the intrinsic modus operandi of the subject matter. This piece of work is aimed at demystifying the ‘too hard’ mentality of the countless people out there, who due to their non committal have shut themselves and their businesses away from the benefits of this very important and potent online marketing tool.
Before digressing, SEO or Search Engine Optimization must be comprehensively …show more content…
However, no matter how complicated and complex it may sound, the whole idea and process of Search Engine Optimization isn’t rocket science or some high tech science as most people feel, it is rather common sense and incredibly simple to comprehend and put to effective use for maximization of website traffic.
Google search and other search engines themselves are very complex and it is likely a pre-requisite that a PhD in computing is needed to understand and operate these search algorithms optimally. For enthusiasts that truly crave this knowledge, the pathway is to fully embrace computing to a very advanced study level, which is generally not required for SEO. Back in the day when Google’s algorithms were simple and easy to learn, all that was needed to be proficient was just a GCSE maths but over time, the algorithms have evolved to become more difficult to understand and actually, there is little or nothing to understand at all for most. The good news is that you don’t need to understand how Google’s algorithms work in other to be proficient in the subject matter. The most salient information to be considered is to ascertain why the algorithms have changed from simple to complex over the past years and this is not such a difficult task, so to say, because Google itself, makes it very public for everyone to know that it does so because it aims to serve the most relevant and best content to its users. If Google’s simple but yet effective reason for complicating its algorithms is fully understood, then our subject matter becomes very basic and simple as well to undertake and