Broadway Cafe

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Using information technology to grow a small business as applied to The Broadway Café Kristy Dobbins
Strayer University
Instructor: Amir Afzal D. SC
CIS 500
Business Driven Information Systems
Fall 2010

Abstract

I recently inherited my grandfather’s coffee shop, The Broadway Café located in the heart of Harmony, NC. Since 1952 this shop has been the local hotspot for both locals and visitors. My grandfather has run this shop for years without modernized technology and has been successful in his management. Currently the café is struggling to compete with the current updated businesses of the 21st century. This paper will show how I use modernize information technology to update the business operations while maintaining the home town feel customers are use to.

Contents

Abstract …………………………………………………………………………………….2 Introduction…………………………………………………………………………………4 Competitive Advantage……………………………………………………………………..5 Using Michael Porter’s Five Force Model………………………………………………5 Michael Porter’s Three Generic Strategies……………………………………………....6 E-business…………………………………………………………………………………...8 Marketing………………………………………………………………………………...8 Finances…………………………………………………………………………………..9 Customer Services………………………………………………………………………..9 Human Resources………………………………………………………………………..9 Networks, Telecommunications, and Wireless Computing………………………………...11 Customer Relationship Management…………………………………………………….….14 Systems Development…………………………………………………………………….…16 Conclusion/Summary…………………………………………………………………….….17 Works Cited…………………………………………………………………………………18

Introduction
The Broadway Café first opened its doors in 1952 and quickly became a profitable café known for its variety of specialized coffees and teas, homemade sandwiches, both soups and salads, as well as its full service bakery. Recently I gained ownership of the soup from my grandfather and the task of bringing this 1952 shop to the 21st century. I will use various forms of technology and business practices to determine if the shop can maintain continuous profit return, determine possible upgrades to survive in today’s competitive market, and lastly create business ideas to take advantage over the competition. As the new owner there are numerous routes I can chose to gain profit with the café. The easiest to consider is simply selling the café for profit and eliminating the stress of ownership. Another option is doing nothing and maintaining the business as is, in doing so I will maintain current customers and eliminate the possibility of making profit from new customers. There is the option of creating a whole new business from scratch which can lead to lost of the cafés established customers but a possible increase in a new group of customers. Lastly, I can leave the atmosphere as is and bring the business to the 21st century by changing the business operations, which is the venture I choose.

Competitive Advantage
There are some competitive advantages to becoming the new owner of The Broadway Café. The café has been up and running since 1952 due to the loyal customer base. The locals of Harmony have enjoyed both specialized coffees and teas along with its delicious foods. Conveniently located in the downtown shopping area the café is the only eatery shop. As the new owner I seek to use competitive advantage to create superior value for both customers and profits. (Strategic Management, Competitive Advantage retrieved November 2, 2010, from http://www.quickmba.com/strategy/competive -advantage/ ) My grandfather ran the shop with great success with the exception of the last five years. Currently the café is outdated and is running as it was in 1952 even though it is the 21st century. My grandfather had an amazing memory and was able to keep a great deal of recipes and customer names there which is a downfall for me. Employee payroll and inventory where tracked in a notepad as well as marketing coupons. Other...
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