Broadway Cafe
Using information technology to grow a small business as applied to The Broadway Café
Kristy Dobbins
Strayer University
Instructor: Amir Afzal D. SC
CIS 500
Business Driven Information Systems
Fall 2010
Abstract
I recently inherited my grandfather’s coffee shop, The Broadway Café located in the heart of Harmony, NC. Since 1952 this shop has been the local hotspot for both locals and visitors. My grandfather has run this shop for years without modernized technology and has been successful in his management. Currently the café is struggling to compete with the current updated businesses of the 21st century. This paper will show how I use modernize information technology to update the business operations while maintaining the home town feel customers are use to.
Contents
Abstract …………………………………………………………………………………….2
Introduction…………………………………………………………………………………4
Competitive Advantage……………………………………………………………………..5 Using Michael Porter’s Five Force Model………………………………………………5 Michael Porter’s Three Generic Strategies……………………………………………....6
E-business…………………………………………………………………………………...8
Marketing………………………………………………………………………………...8 Finances…………………………………………………………………………………..9 Customer Services………………………………………………………………………..9 Human Resources………………………………………………………………………..9
Networks, Telecommunications, and Wireless Computing………………………………...11
Customer Relationship Management…………………………………………………….….14
Systems Development…………………………………………………………………….…16
Conclusion/Summary…………………………………………………………………….….17
Works Cited…………………………………………………………………………………18
Introduction The Broadway Café first opened its doors in 1952 and quickly became a profitable café known for its variety of specialized coffees and teas, homemade sandwiches, both soups and salads, as well as its full service bakery. Recently I gained ownership of the soup from my grandfather and the task of bringing this 1952 shop to the 21st century. I will use various
Kristy Dobbins
Strayer University
Instructor: Amir Afzal D. SC
CIS 500
Business Driven Information Systems
Fall 2010
Abstract
I recently inherited my grandfather’s coffee shop, The Broadway Café located in the heart of Harmony, NC. Since 1952 this shop has been the local hotspot for both locals and visitors. My grandfather has run this shop for years without modernized technology and has been successful in his management. Currently the café is struggling to compete with the current updated businesses of the 21st century. This paper will show how I use modernize information technology to update the business operations while maintaining the home town feel customers are use to.
Contents
Abstract …………………………………………………………………………………….2
Introduction…………………………………………………………………………………4
Competitive Advantage……………………………………………………………………..5 Using Michael Porter’s Five Force Model………………………………………………5 Michael Porter’s Three Generic Strategies……………………………………………....6
E-business…………………………………………………………………………………...8
Marketing………………………………………………………………………………...8 Finances…………………………………………………………………………………..9 Customer Services………………………………………………………………………..9 Human Resources………………………………………………………………………..9
Networks, Telecommunications, and Wireless Computing………………………………...11
Customer Relationship Management…………………………………………………….….14
Systems Development…………………………………………………………………….…16
Conclusion/Summary…………………………………………………………………….….17
Works Cited…………………………………………………………………………………18
Introduction The Broadway Café first opened its doors in 1952 and quickly became a profitable café known for its variety of specialized coffees and teas, homemade sandwiches, both soups and salads, as well as its full service bakery. Recently I gained ownership of the soup from my grandfather and the task of bringing this 1952 shop to the 21st century. I will use various
References: Baltzan & Phillips, CIS 500 Business Driven Information Systems, 2009). Male, B.(2010)10 Basic SEO Tips to Get You Started. Retrieved November 4, 2010, from http://www.entreprenuer.com/article/217483 Quinton,B. (2009) On the Move, Retrieved November 29, 2010, form http://promomagazine.com/mobilemarketing/marketing_move_4/ Sarno,D.(2008) On YouTube, more and more of everything, Retrieved December 4, 2010, from http://www.latimes.com/techonlogy/la-ca-webscout2mar02,1,712991.story Strategic Management, Competitive Advantage retrieved November 2, 2010, from http://www.quickmba.com/strategy/competive -advantage/