Purpose: The purpose of this paper is to provide an overview of your website, products, and services and the development of a strategic plan based on the results of the research conducted. Our proposed plan will attempt to provide ways to change your website as well as new ways to generate more customers.…
According to our textbook, Gander Mountain’s website is a business – to – consumer website. They use the internet to connect their company directly to consumers where they can purchase products and have them shipped. This increases access and convenience, as well as a personalized service to the consumer. They also use marketing promotions on their website for promotional sales both in their store fronts and online. (Boone/Kurtz, 2012) This will generate higher click rates as well as increase revenue for the company. Gander Mountain also utilizes their website to provide the consumer with corporate information.…
Yates understands Windham's ultimate communication objective is to provide awareness and knowledge of its product in a clear and enticing manner which ultimately leads to higher revenues. Though Windham understands the importance of brand recognition, the company is mainly focused on increasing sales, and this should be MedNet.com's focus for retaining Windham. Individuals visiting the MedNet.com website are mostly “in-crisis” customers who are highly engaged in the content of Mednet.com. It is because of this that Yates can prove to Windham MedNet.com’s core traffic of customers is more attractive due to the fact these customers are more…
P5 Explain how internet marketing has made a selected business more efficient , effective and successful…
The internet has become a key factor in the success of a lot of businesses in recent years. In the following assignment I am going to explain how internet marketing has made Tesco’s business more efficient, effective and successful.…
2. List three specific changes you can make to your site to increase the total visits.…
In the almost three decades since the book’s publication, its six principles have been adapted to Internet marketing, too, especially the business of conversion rates. This makes all the sense in the world when you think about it because conversions are all about persuasions. The next time a browser merely visits your website, you want to turn him into a shopper and then a definite buyer.…
Boyle, Jane. "Internet Sales Up, Up and Away." Australian Financial Review 10 July 2002. 17 Feb. 2008 <www.afr.com.au>.…
1. How much sales would have to increase to justify the big marketing campaign the sales and marketing department is pushing?…
This report was designed to analyze Company A’s decision to expand into online sales. Company A is a well-known and respected company within the retail business and community. As for any business, one will look for new ways to increase their companies net worth. Out of all the individuals in the world that are online, close to 85% of them shop online. If you are only able to tap in to a small population with a brick and mortar it would make sense to get your company online and be available to billions.…
The strength of this sentence is in the idea. This website offers the best products to the customers. The weakness is the use of jargon. The sentence is too long and inconsistent to understand and follow the main idea. It seems like the company is more proud of the website than the products they offer. They search for “good-enough products” to “adorn the pages of our award-winning website”.…
The well-known travel guides company, Lonely Planet gives a lot of guides for free on its website. A few years ago, many major travel-guide publishers were concerned that Lonely Planet website will hurt their sales. If travelers have to travel on board, they could just go on the website in order to read all the information they need without buying the Lonely Planet travel guide paper version. But far from cannibalizing sales instead, the net has helped publishers build their brands and expand into new territory. Moreover, giving information on its own website is a way to do free advertising. Without this display…
The first issue is revenue enhancement - to generate positive cash flow. Due to competitive pressures and the general inertia potential customers have toward becoming subscribers, we cannot necessarily increase our subscription fees. We need to create additional revenue streams from what we already have and do. A quick analysis of our financials will suggest the urgency with which we must address revenue.…
Now if every 500 visitors on your site, 5 people actually make a purchase, your conversion rate is 1%…
Classified under Internet Advertising, the company’s own website can be considered as its personal form of promotions. This strategy is hoped for that when consumers come across the website, it established some sort of linkage when associated with another factor. In connection to positioning, LIVRO wants that when certain factors come across a person’s mind (i.e. online bookstores), LIVRO’s website shall be thought of and be given recognition. The challenges, however, of this tactic is that before any potential visitor can come across the business’s website, other promotional campaigns must…