Case Study: Kudler Fine Foods Frequent Shopper Program
Kudler Fine Foods Frequent Shopper Program – Team Paper
Kudler Fine Foods (KFF), established in 1998, is a small chain of specialty food stores that offer both domestic and imported foods. Kudler Fine Foods is preparing to launch a new Frequent Shopper Program (FSP) for its customers. The purpose of this program is to increase customer satisfaction by tracking purchasing patterns and offering incentives through a partnership program – ultimately leading to an increase in revenue. This paper will discuss Kudler Fine Foods’ business objectives, projections, and processes in addition to functionality and design requirements in preparation of their new program.
Week 2
Stakeholders
According to BusinessDictionary.com a stakeholder is a person, …show more content…
These individuals have direct contact with and determine the atmospheric quality for the customer
• Customers – They determine the direction of the company through feedback. This may come in the form of verbal compliments or complaints to product requests
• Wholesale Suppliers – Products are provided through national and international wholesalers. Without these products the store could not exist. KFF is on good financial terms with these suppliers
• Banks – Besides having good credit these banks extend offers of additional purchasing ability for new stores or peak season produce
• Competition – These stores are considered based on location. While there are supermarkets, gourmet shops, and specialty shops in the area they are not specialized in the exact same area. Keeping awareness of any new development is important for current establishments and new potential locations
• Kathy Kudler – The owner determines the direction of the company through vision and hiring, firing, supplier relations, and overall analyzing store progress
Statement of Scope and …show more content…
51). While several departments will be involved in the production of the Frequent Shopper Program, the Sales and Marketing team will be doing the heavy lifting in the roll-out (Kudler Fine Foods - Intranet - Sales & Marketing: Sales Plan 2007, 2009). This roll-out includes:
• In-depth training on data analysis
• Direct mail and word-of-mouth promotions
• New software systems
• Reduction of costs from foods
• Reduction of the amount of food ordered and stored
• Creating a zero stock policy
Support Measures for Success
The KFF Frequent Shopper Program correlates with having better information management. This primarily comes in the form of the purchasing patterns of customers. The first measure of success will be through totaling customers who sign up for the program. Once a customer is in the program then purchasing patterns can begin to be
Kudler Fine Foods (KFF), established in 1998, is a small chain of specialty food stores that offer both domestic and imported foods. Kudler Fine Foods is preparing to launch a new Frequent Shopper Program (FSP) for its customers. The purpose of this program is to increase customer satisfaction by tracking purchasing patterns and offering incentives through a partnership program – ultimately leading to an increase in revenue. This paper will discuss Kudler Fine Foods’ business objectives, projections, and processes in addition to functionality and design requirements in preparation of their new program.
Week 2
Stakeholders
According to BusinessDictionary.com a stakeholder is a person, …show more content…
These individuals have direct contact with and determine the atmospheric quality for the customer
• Customers – They determine the direction of the company through feedback. This may come in the form of verbal compliments or complaints to product requests
• Wholesale Suppliers – Products are provided through national and international wholesalers. Without these products the store could not exist. KFF is on good financial terms with these suppliers
• Banks – Besides having good credit these banks extend offers of additional purchasing ability for new stores or peak season produce
• Competition – These stores are considered based on location. While there are supermarkets, gourmet shops, and specialty shops in the area they are not specialized in the exact same area. Keeping awareness of any new development is important for current establishments and new potential locations
• Kathy Kudler – The owner determines the direction of the company through vision and hiring, firing, supplier relations, and overall analyzing store progress
Statement of Scope and …show more content…
51). While several departments will be involved in the production of the Frequent Shopper Program, the Sales and Marketing team will be doing the heavy lifting in the roll-out (Kudler Fine Foods - Intranet - Sales & Marketing: Sales Plan 2007, 2009). This roll-out includes:
• In-depth training on data analysis
• Direct mail and word-of-mouth promotions
• New software systems
• Reduction of costs from foods
• Reduction of the amount of food ordered and stored
• Creating a zero stock policy
Support Measures for Success
The KFF Frequent Shopper Program correlates with having better information management. This primarily comes in the form of the purchasing patterns of customers. The first measure of success will be through totaling customers who sign up for the program. Once a customer is in the program then purchasing patterns can begin to be