Case Study: Kudler Fine Foods
Kudler Fine Foods
Name
BSA/310
November 30, 2013
Jennifer Streker
Abstract Kudler Fine Food’s frequent shopper program is a system developed to reward customers for their loyalty. Customers will earn points based on how much they shop. This is a typical marketing strategy that uses technology to calculate and record consumer purchases. In exchange for purchases or point-of-sale, the consumer is given points and later rewarded for those points. This is called web-based shopping. In the development process of the frequent shopper program there comes many potential legal, ethical, and information security concerns that must be addressed. If not addressed thoroughly it can result in additional fines and …show more content…
The program will record and save sensitive information along with their purchases. Without the protection of consumer privacy can result in the data getting compromised. There are many policies per law that Kudler Fine Foods need to follow to protect consumer rights. These polices include fair information guidelines for the promise to protect consumer information and the right to share with third parties. Consumers should be able to contact the company with any questions or concerns regarding the privacy of their information. Prior to signing up for the program, a descriptive privacy policy should be read, agreed, and signed by each customer. This will make certain the consumer is aware his or her information is kept secured and …show more content…
The company may even want to consider allowing a trusted third party whose expertise is securing the storage of consumer information to keep it protected. This will guard consumer information and company data. Before information is collected, consumers should be given a digital certificate or required to create a secured log in and password for protection of their profile. The password should require a certain criteria to prevent hackers from logging into a consumer’s account. This is to guarantee authentication of the consumer. According to Laudon (2010), “Authentication is often established by using passwords known only to authorized users” (p. 316). A specific department should be assigned the responsibility to monitor and access this information along with assisting consumers with questions or concerns regarding the frequent shopper program. The department should be trained to identify consumers and others who are authorized prior to giving out any information. Employees should be knowledgeable in the privacy policy of the consumer and how violation of consumer privacy could break the
Name
BSA/310
November 30, 2013
Jennifer Streker
Abstract Kudler Fine Food’s frequent shopper program is a system developed to reward customers for their loyalty. Customers will earn points based on how much they shop. This is a typical marketing strategy that uses technology to calculate and record consumer purchases. In exchange for purchases or point-of-sale, the consumer is given points and later rewarded for those points. This is called web-based shopping. In the development process of the frequent shopper program there comes many potential legal, ethical, and information security concerns that must be addressed. If not addressed thoroughly it can result in additional fines and …show more content…
The program will record and save sensitive information along with their purchases. Without the protection of consumer privacy can result in the data getting compromised. There are many policies per law that Kudler Fine Foods need to follow to protect consumer rights. These polices include fair information guidelines for the promise to protect consumer information and the right to share with third parties. Consumers should be able to contact the company with any questions or concerns regarding the privacy of their information. Prior to signing up for the program, a descriptive privacy policy should be read, agreed, and signed by each customer. This will make certain the consumer is aware his or her information is kept secured and …show more content…
The company may even want to consider allowing a trusted third party whose expertise is securing the storage of consumer information to keep it protected. This will guard consumer information and company data. Before information is collected, consumers should be given a digital certificate or required to create a secured log in and password for protection of their profile. The password should require a certain criteria to prevent hackers from logging into a consumer’s account. This is to guarantee authentication of the consumer. According to Laudon (2010), “Authentication is often established by using passwords known only to authorized users” (p. 316). A specific department should be assigned the responsibility to monitor and access this information along with assisting consumers with questions or concerns regarding the frequent shopper program. The department should be trained to identify consumers and others who are authorized prior to giving out any information. Employees should be knowledgeable in the privacy policy of the consumer and how violation of consumer privacy could break the