August 22, 2011
Mr. Frank Futyma
SERVICE REQUEST SR-KF-013
Service Request SR-kf-013 for Kudler Fine Foods
University of Phoenix
August 22, 2011
Kudler Fine Foods has had great success in the past and present with its mission and sales. Since its first upscale store opened in 1998, Kathy Kudler (Founder) has expanded and opened stores in two other locations. So, to further expand its operation, Kudler has decided to express interest in designing Kudler Fine Foods Frequent Shopper Program. This shopper program should increase revenue. With this being revolutionized, Kudler’s new initiative is tracking purchase behavior at the individual customer level and providing high value incentives through a partnership with a loyalty points program. The customer purchase behavior patters will help Kudler refine its processes and offerings to best satisfy their valued customers. Price is not the primary differentiating factor for Kudler consumers; these consumers are focused on quality and finding specialized items. Therefore, rather than providing everyday discounts to the customers for their purchase frequency like lower end markets, Kudler has partnered with a loyalty points program to provide customers with points which can be redeemed for high end gift items, airline first-class upgrades, or other specialty foods (Apollo Group, Inc., 2007).
For the completion of this program, there are many aspects that need to be discussed and completed. Strategic planning, systems implementation, Network Security, training, Network maintenance, operational inputs and staffing will have to implemented.
Implementation Outline Aspects
Kudler Fine Foods has laid out an Outline of the different aspects the company would like to cover this fiscal year. Higher Revenue and expansion being the company’s main goal this year. Additionally, implementation of the Frequent Shopper Program should expand revenue, expand the company and give customers added incentives to shop online. The World Wide Web has provided everyone dealing with ecommerce different avenues to expand profits. You have social media marketing, online advertising, and web links on different frequently visited websites. These tricks of the trade can help get more consumers on the website to use the shopper program. By developing a new system to edit and increase the process of the currently advertising, accounting, inventory managing, merchandise and pricing sections systems along with appreciation of the loyal customer, these measures would definitely increase revenue.
Goals and Purpose
The goal on this request is the successful implementation on the Kudler Fine Foods Frequent Shopper Program. Since customers of Kudler Fine Foods are primarily concerned with quality and not the price of merchandise. The shopper program will allow Kudler to track and make upgrades to its website, by tracking customer patterns. For this to occur, upgrades to the information technology department are necessary to accomplish the mission and purpose of this program.
Legal Development & Security Processes
Kudler Fine Foods has created an technological revenue database of all Kudler products that can be directly connected to their website. This process will allow consumers to buy any products of Kudler online. This systematic process will allow home deliver to its customers. This is called electronic commerce; points can be added to all online purchases and credit, in addition to buying in the store. These points can also be credited towards gift items, plane tickets and rich foods and products on Kudler Fine Food website. We have developed personal SSL...