Strategic Plan Update Str 581.Doc

Strategic Plan Update
Amy Chin
STR/581
October 25, 2010
Charlotte F

Strategic Plan Update—Final Version
Executive summary
      Kudler fine foods is a premium food retailer whose business is primarily based on sales of bakery, meat, seafood, produce, dairy, and wine. It has ambitious plans but the tightening economy threatens its quality proposition and further expansion. A strategic focus on Kudler fine foods is to improve the level of convenience offered to customers. This strategy would enable its customers to buy more of what they want at Kudler fine foods. Facing the fierce global market competition, Kudler fine foods launches the developing innovative choices for consumers. With the concept of customers as “the foundation of growth”, Kudler fine foods helps its customers make healthy choices and increases focus on digital communication.
Company background
Kudler Fine Foods was established in 1998 when Kathy Kudler fulfilled her vision of establishing her own gourmet food store. Since the beginning, In order to get the best price possible for products, Kathy buys in bulk for all three stores. Kathy intends to continue providing fine quality foods to the local area, while expanding and opening new stores in the process.
      Health is at the heart of Kudler fine foods offer. Demand for natural and organic food is rising fast. In keeping with this trend, Kudler fine foods needs to set standards in healthier Kudler products. It will enable Kudler Fine Foods to become a caring, responsible company toward consumers. Another distinctive trend is that online sales have grown at a fast pace in the last decade. Increasing focus on digital communication will provide a potential channel for Kudler to distribute its products and may in the long run enable it to test new products.
Organizational mission, vision, and value statements
Mission - Kudler Fine Foods’ roadmap starts with its mission, which is enduring.
* To be a nationally recognized leader in... [continues]

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