Marketing Case Study: Kudler Fine Foods
Kudler Fine Foods Marketing Research
Introduction
Kudler Foods opened its doors for the first time on June 18, 1998 in La Jolla, near San Diego, California. Within the next five years, Kudler Foods opened up two additional stores, both in the San Diego metropolitan areas, in Del Mar and Encinitas. The founder or Kudler Foods, Kathy Kudler, had once been a Vice-President of Marketing for a defense contractor but wanted to make some changes to her stressful lifestyle. Her love for cooking helped inspire her to open this gourmet epicurean supply company. In visiting one of the three locations, one can expect to browse through aisle of bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, and cheese …show more content…
The marketing department appears to have done a fantastic job with focusing on the current shoppers and what they can do to retain their business and increase this particular consumer groups spending in the store, but has seemed to lose focus on obtaining new business from other local competitors. Although a part of the company’s sales plan is to focus on new customers through cooking class socials, the advertising is geared mainly towards certain zip codes which could seriously limit new clientele. Generally certain zip codes are related to certain classes of people. If the company targets only certain zip codes, they could potentially leave out large quantities of new customers. Kudler Fine Foods marketing should consider offering special cooking class socials to different local organizations to help drum up business from new customers by pitching these classes as a team building activity. By reaching out to the local business organizations, this could open the door to a whole new target marketing group that might never have thought about purchasing the gourmet goods offered at Kudler Fine Foods until they had the chance of experiencing the exceptional service and tastes of the products first
Introduction
Kudler Foods opened its doors for the first time on June 18, 1998 in La Jolla, near San Diego, California. Within the next five years, Kudler Foods opened up two additional stores, both in the San Diego metropolitan areas, in Del Mar and Encinitas. The founder or Kudler Foods, Kathy Kudler, had once been a Vice-President of Marketing for a defense contractor but wanted to make some changes to her stressful lifestyle. Her love for cooking helped inspire her to open this gourmet epicurean supply company. In visiting one of the three locations, one can expect to browse through aisle of bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, and cheese …show more content…
The marketing department appears to have done a fantastic job with focusing on the current shoppers and what they can do to retain their business and increase this particular consumer groups spending in the store, but has seemed to lose focus on obtaining new business from other local competitors. Although a part of the company’s sales plan is to focus on new customers through cooking class socials, the advertising is geared mainly towards certain zip codes which could seriously limit new clientele. Generally certain zip codes are related to certain classes of people. If the company targets only certain zip codes, they could potentially leave out large quantities of new customers. Kudler Fine Foods marketing should consider offering special cooking class socials to different local organizations to help drum up business from new customers by pitching these classes as a team building activity. By reaching out to the local business organizations, this could open the door to a whole new target marketing group that might never have thought about purchasing the gourmet goods offered at Kudler Fine Foods until they had the chance of experiencing the exceptional service and tastes of the products first