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Enhancing Business-Community Relations Wipro Case Study

by Aparna Mahajan1 with Kate Ives2 October 2003 www.new-academy.ac.uk www.teriin.org www.unv.org

‘Enhancing Business-Community Relations’ – Wipro Case Study, India

Contents
1. Introduction....................................................................................................................................2 2. Company Profile ............................................................................................................................2 3. Project History and Development ................................................................................................3 3.1. Implementation....................................................................................................................4 3.2. Progress made......................................................................................................................4 3.3. Wipro’s approach for learning.............................................................................................4 4. Key outcomes and lessons learned................................................................................................5

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‘Enhancing Business-Community Relations’ – Wipro Case Study, India

Wipro Limited: “Applying Thought in Schools”

Research Project Background
This case study is one of ten that were chosen as part of the ‘Enhancing Business-Community Relations’ project in India implemented in collaboration with The Energy and Resources Institute (TERI). These cases document examples of engagement between businesses and communities and can be used as learning tools for the promotion of responsible business practice and sustainable development. The Enhancing Business-Community Relations project is a joint international initiative between United Nations Volunteers (UNV) and the New Academy of Business. Implemented in seven developing countries, the purpose of the initiative was to collect and document information on business-community practices as perceived by all stakeholders, build partnerships with them and promote corporate social responsibility practices. It is also intended to enhance international understanding of business-community relations through information sharing and networking with other countries especially those participating in the project - Brazil, Ghana, India, Nigeria, Philippines, South Africa and Lebanon. The findings and recommendations reflected in the case study are those of the author and do not necessarily reflect those of UNV, TERI or the New Academy of Business. It is important to note that these cases were written as examples of business-community initiatives. They do not constitute a comprehensive assessment of the company’s social responsibility.

1. Introduction
Wipro is a leading Indian IT services provider, whose programme, “Applying Thought in Schools” is aimed at ensuring children leave school equipped with skills which are demanded by today’s employers; the emphasis rests clearly on creative thinking and problem-solving. To achieve this, teachers are invited to attend subsidised workshops where they have the chance to learn new techniques and concepts. Moreover, to ensure application in the classroom, these workshops are backed up with regular in-school sessions.

2. Company Profile3
Wipro is a leading provider of IT solutions, with a profitable presence in other niche markets such as consumer products and lighting. It services the needs of a diverse base of India's largest corporate houses and multi-nationals, as well as being dominant throughout Asia-Pacific and Middle East. It is listed on the National Stock Exchange, and has been the recipient of numerous awards for performance and innovation. The company has also undertaken a joint venture with GE Medical. With over two decades of experience, 1900 employees and 275 business partners serving over 40,000 customers, Wipro has stamped its presence on the...
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