Enhancing Business-Comunity Relations

Only available on StudyMode
  • Download(s) : 49
  • Published : February 16, 2013
Open Document
Text Preview
Enhancing Business-Community Relations
Petron Corporation Case Study

by Charmaine Nuguid-Anden1
September 2003
www.new-academy.ac.uk
www.pbsp.org.ph
www.unv.org

‘Enhancing Business-Community Relations’ – Petron Corporation Case Study, Philippines

Contents
1. Introduction .................................................................................................................................... 2 2. The Beginnings of Volunteerism In Action ................................................................................. 3 3. The Various Programs................................................................................................................... 3 3.1. Education ............................................................................................................................. 4 3.2. Environment ........................................................................................................................ 5 4. Existing VIA Procedures ............................................................................................................... 7 5. Monitoring and Evaluation ........................................................................................................... 9 5.1. Clear Directions ................................................................................................................... 9 5.2. Effective Leadership ............................................................................................................ 9 5.3. Active Partnership and Enthusiasm of Stakeholders ........................................................... 9 5.4. Direct Personal Involvement ............................................................................................. 10 5.5. Appropriate Systems and Structures.................................................................................. 10 5.6. Personal Growth Opportunities/Empowerment ................................................................ 10 6. 6. Volunteerism in Action’s Lessons........................................................................................... 10 6.1. 6.1 Program Strengths ....................................................................................................... 10 6.2. VIA and its Effect on Society ............................................................................................ 11 6.3. VIA’s Way Ahead ............................................................................................................. 12

1

‘Enhancing Business-Community Relations’ – Petron Corporation Case Study, Philippines

Petron Corporation Case Study

Research Project Background
This case study is one of ten that were chosen as part of the ‘Enhancing Business-Community Relations’ project in India implemented in collaboration with Philippine Business for Social Progress (PBSP). These cases document examples of engagement between businesses and communities and can be used as learning tools for the promotion of responsible business practice and sustainable development.

The Enhancing Business-Community Relations project is a joint international initiative between United Nations Volunteers (UNV) and the New Academy of Business. Implemented in seven developing countries, the purpose of the initiative was to collect and document information on business-community practices as perceived by all stakeholders, build partnerships with them and promote corporate social responsibility practices. It is also intended to enhance international understanding of business-community relations through information sharing and networking with other countries especially those participating in the project - Brazil, Ghana, India, Nigeria, Philippines, South Africa and Lebanon.

The findings and recommendations reflected in the case study are those of the author and do not necessarily reflect those of UNV, PBSP or the New Academy of Business. It is important to note...
tracking img