Business communication

Topics: Communication, Nonverbal communication, Management Pages: 3 (750 words) Published: September 23, 2013

Assignment : Unit 1

Q1. Explain the need for communication in modern business.
Q2. Think of a recent example at work/home in which you were involved in a miscommunication and answer the following questions. i. Why did the miscommunication occur?
ii. What impact did it have?
iii. If you had a chance to do it over again, what specifically would you do differently?


Soln 1: Not just in modern business, communication is an indispensable asset in every aspect of life. Even in our day to day life we have to be good in communication to tell the audience what we want to say.

The importance of communication in the workplace becomes more important when your business grows - the more people you employ the harder it becomes to keep everybody in the loop. Say for example a customer may request a new part from a supplier, with information on how to use that part in a piece of equipment. The supplier will then communicate with the customer telling instructions for using the part. But what if he is not able to communicate well to him, on how to install the component properly? He might end up losing business relations with him and in future the customer might not give further orders to that vendor!! So we can see how important it is in everyone’s life.

The importance of communication in modern business may be defined by the following examples: 1. Basis of effective leadership: Communication transmits the leader’s idea and opinions to the followers. Think about the CEO’s and higher authorities who lead and guide the people for the betterment of the company or to fulfil any specific purpose. 2. Basis for the movement of ideas and information: It helps to move ideas and information from one person to another person. If there exists no communication media, technique or process then there would be no sharing of any idea or information. 3. Helps to collect data for decision making: it helps the manager to obtain data for...
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