Improving Quality of Rural Health & Education through Corporate Social Responsibility: A Case Study on Jindal Steel & Power Limited
Improving Quality of Rural Health & Education through Corporate Social Responsibility: A Case Study on Jindal Steel & Power Limited
*AshutoshPrayas Dash
ABSTRACT
CSR is the commitment of the business to contribute towards sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life.Rapid industrialization, technologies and urbanization took place as a result of Liberalization, Privatization and Globalization. But the resulted development is confined to selected people and areas only. Thus it has widened the gap between the rich & poor and urban & rural and lead to further hazards and disasters, affecting the lives of the people as well as the environment. To compensate all these ill effects, there is need to support the targeted or marginalized groups with effect training and rehabilitation supports matching to their skills, needs and vulnerability. Thus many business organizations are now engaged in social rural welfare projects, alleviating people’s sufferings and bringing to them new rays of hope and a brighter tomorrow. They aim to initiate and facilitate such processes and initiatives where socially & economically marginalized and deprived people and communities irrespective of age, class, caste, gender or race are able to participate actively in the process of their development so that they may lead a life of dignity and respect.To promote the concept of ‘Leadership with Trust’, working with local communities and other key stakeholders for ensuring continuous and smooth operations, Jindal Steel and Power Limited has always believed in inclusive growth, taking along the communities around its plants, endeavouring to improve the quality of life of the people in the areas it operates in. Its focus on community development and social issues around its facilities in Chhattisgarh, Jharkhand and Odisha has changed the living standards of the people,
*AshutoshPrayas Dash
ABSTRACT
CSR is the commitment of the business to contribute towards sustainable economic development, working with employees, their families, the local community and society at large to improve their quality of life.Rapid industrialization, technologies and urbanization took place as a result of Liberalization, Privatization and Globalization. But the resulted development is confined to selected people and areas only. Thus it has widened the gap between the rich & poor and urban & rural and lead to further hazards and disasters, affecting the lives of the people as well as the environment. To compensate all these ill effects, there is need to support the targeted or marginalized groups with effect training and rehabilitation supports matching to their skills, needs and vulnerability. Thus many business organizations are now engaged in social rural welfare projects, alleviating people’s sufferings and bringing to them new rays of hope and a brighter tomorrow. They aim to initiate and facilitate such processes and initiatives where socially & economically marginalized and deprived people and communities irrespective of age, class, caste, gender or race are able to participate actively in the process of their development so that they may lead a life of dignity and respect.To promote the concept of ‘Leadership with Trust’, working with local communities and other key stakeholders for ensuring continuous and smooth operations, Jindal Steel and Power Limited has always believed in inclusive growth, taking along the communities around its plants, endeavouring to improve the quality of life of the people in the areas it operates in. Its focus on community development and social issues around its facilities in Chhattisgarh, Jharkhand and Odisha has changed the living standards of the people,