"MAKE TODAY DELICIOUS"
Cadbury is fully owned subsidy of Kraft Foods Inc
Kraft Foods and Cadbury deal in snacks, confectionery and quick meals.
With annual revenues of approximately $50 billion, the combined company is the world's second largest food company
Sales in more than 160 countries
Approximately 140,000 employees
Operations in more than 70 countries
Cadbury began its operations in 1948 by importing chocolates.
It has five company-owned manufacturing facilities:
• Induri (Pune)
• Malanpur (Gwalior)
• Baddi (Himachal Pradesh)
4 sales offices:
The corporate office is in MUMBAI.
Currently, Cadbury India operates in four categories viz.
• Chocolate Confectionery
• Milk Food Drinks
• Gum category
In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years.
Key brands in India
• Dairy Milk
• Cadbury Dairy Milk
• Cadbury Dairy Milk Crackle
• Cadbury Dairy Milk Roasted Almond
• Cadbury Dairy Milk Fruit and Nut
• Cadbury Dairy Milk Shots
• Cadbury Dairy Milk Silk
• Cadbury Dairy Milk Eclairs
• 5 Star
The billion-dollar brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.
In MILK FOOD DRINKS segment Bournvita is the leading Malted Food Drink (MFD) in India
In the medicated CANDY category Halls is the undisputed leader
In the SNACKS category Bytes was introduced in 2004-5. It’s a sweet snack saying (`Har snack namkeen nahi hota').
Cadbury launched Bubbaloo in gums category recently. Bubbaloo is sold in 25 countries worldwide.
Concentrated on TVCs
The advertisement aimed at conveying the idea that no specific occasion is required for... [continues]
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(2013, 05). Cadbury India. StudyMode.com. Retrieved 05, 2013, from http://www.studymode.com/essays/Cadbury-India-1678944.html
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- MLA 7
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"Cadbury India." StudyMode.com. 05, 2013. Accessed 05, 2013. http://www.studymode.com/essays/Cadbury-India-1678944.html.