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Cadbury India

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  • May 9, 2013
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KRAFT FOODS (CADBURY INDIA)

"MAKE TODAY DELICIOUS"

COMPANY OVEVIEW

Cadbury is fully owned subsidy of Kraft Foods Inc
Kraft Foods and Cadbury deal in snacks, confectionery and quick meals.

With annual revenues of approximately $50 billion, the combined company is the world's second largest food company Sales in more than 160 countries
Approximately 140,000 employees
Operations in more than 70 countries

IN INDIA

Cadbury began its operations in 1948 by importing chocolates.

It has five company-owned manufacturing facilities:
Thane
Induri (Pune)
Malanpur (Gwalior)
Bangalore
Baddi (Himachal Pradesh)

4 sales offices:
New Delhi
Mumbai
Kolkota
Chennai

The corporate office is in MUMBAI.

Currently, Cadbury India operates in four categories viz.
Chocolate Confectionery
Milk Food Drinks
Candy
Snacks
Gum category

In the Chocolate Confectionery business, Cadbury has maintained its undisputed leadership over the years.

Key brands in India
CHOCOLATE:
Dairy Milk
Cadbury Dairy Milk
Cadbury Dairy Milk Crackle
Cadbury Dairy Milk Roasted Almond
Cadbury Dairy Milk Fruit and Nut
Cadbury Dairy Milk Shots
Cadbury Dairy Milk Silk
Cadbury Dairy Milk Eclairs

5 Star
Perk
Éclairs
Celebrations

The billion-dollar brand Cadbury Dairy Milk is considered the "gold standard" for chocolates in India. The pure taste of CDM defines the chocolate taste for the Indian consumer.

In MILK FOOD DRINKS segment Bournvita is the leading Malted Food Drink (MFD) in India

In the medicated CANDY category Halls is the undisputed leader

In the SNACKS category Bytes was introduced in 2004-5. It’s a sweet snack saying (`Har snack namkeen nahi hota').

Cadbury launched Bubbaloo in gums category recently. Bubbaloo is sold in 25 countries worldwide.

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