The company Dove has a long history. Dove chocolate is one of the productions that Mars sells in China, Mars is a transnational company and it is a biggest pet food company and snack food of the world , Dove enter the China market in 1989,and ,and became the chocolate leader brand in1995. “My moment, my Dove” is their advertising message. DOVE Chocolate creates chocolate indulgences and only chocolate indulgence, careful attention is paid to quality, ensuring a silky, smooth texture and delicious, lingering taste. Many people like it very much. The reliable questionnaire shows that there are 80%people in china knows Dove chocolate. DOVE means Do You Love Me.
Chocolate seems became the first choice of present for people. And as we all know Dove is a very popular brand in China that there are 80%of people knew Dove chocolate. However, when the customers who want to buy some chocolate come into the supermarket, they have many chooses, there are different brand, different taste and different quality of chocolate. All customer care whether the chocolate has a good quality and good taste, but different customer has different need, like lover like a beautiful package of chocolate, or a package means love, child like a good taste of chocolate, maybe more sweet. Dove have many serious of chocolate, we choose “Dove hearts” and segment the market for three parts, base on the geographic, demographics, Psychographic, and behavioral of customers. Lifestyle
With the rapidly development of society and technology, there are more and more needs for people, their like to express their emotion and enjoy love. Many ladies like chocolate. Some of them enjoy chocolate is just cause they like sweet and oily food, they eat it as snacks, even some ladies said chocolate can make them forgot unhappy thing ,and make them feel relax . In the other hand, some ladies like the story of chocolate, maybe they like romantic thing. As we all known children like snacks. They like...
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