Marketing Process
Task 1.1
Marketing Process.
Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what Noraini’s has to offer. The people Noriani’s identifies as likely customers are known as key audiences.
under the marketing concept, Noraini’s Cookies must find a way to discover unfulfilled costumer needs and bring to market product that satisfy those needs. The process of this concept is explained in below diagram;
For Noraini’s cookies to still on the same ledger of competition with all the competitors and trends, they need to formulate this process and implying them in everyday business or before any business marketing decision is being made.
First, let’s go through the first process of all, Situation Analysis. Noraini’s cookies should first define the situation of current trend and market. They should know how is the market behavior nowadays. They need to understand it completely from inside out. There have a lot of ways to run the situation analysis such as, 5C analysis (Company, Costumer, Competitors, collaborators, climate) or SWOT Analysis (Strength, weakness, opportunity and threat). If the situation analysis reveals gap between what consumer want and what is currently offered to them, then there may be opportunities to introduce products to better satisfy those costumer. Take for an example, this is the SWOT analysis of Cadbury’s which is written by Sunanda K. Chavan for ManagementParadise.com.
SWOT analysis of Cadburys
Strength
1. Cadbury is a company, which is reputed internationally as the topmost chocolate provider in the world.
2. The brand is well known to people & they can easily identify it from others.
3. Cadbury the world leaders in chocolate, is a well-known force in marketing and distribution.
4. Users have a positive
Marketing Process.
Marketing involves identifying customer needs and requirements, and meeting these needs in a better way than competitors. In this way a company creates loyal customers. The starting point is to find out who potential customers are - not everyone will want what Noraini’s has to offer. The people Noriani’s identifies as likely customers are known as key audiences.
under the marketing concept, Noraini’s Cookies must find a way to discover unfulfilled costumer needs and bring to market product that satisfy those needs. The process of this concept is explained in below diagram;
For Noraini’s cookies to still on the same ledger of competition with all the competitors and trends, they need to formulate this process and implying them in everyday business or before any business marketing decision is being made.
First, let’s go through the first process of all, Situation Analysis. Noraini’s cookies should first define the situation of current trend and market. They should know how is the market behavior nowadays. They need to understand it completely from inside out. There have a lot of ways to run the situation analysis such as, 5C analysis (Company, Costumer, Competitors, collaborators, climate) or SWOT Analysis (Strength, weakness, opportunity and threat). If the situation analysis reveals gap between what consumer want and what is currently offered to them, then there may be opportunities to introduce products to better satisfy those costumer. Take for an example, this is the SWOT analysis of Cadbury’s which is written by Sunanda K. Chavan for ManagementParadise.com.
SWOT analysis of Cadburys
Strength
1. Cadbury is a company, which is reputed internationally as the topmost chocolate provider in the world.
2. The brand is well known to people & they can easily identify it from others.
3. Cadbury the world leaders in chocolate, is a well-known force in marketing and distribution.
4. Users have a positive