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Cadbury

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Cadbury
Overview of the Company
Cadbury India is a food product company with interests in Chocolate Confectionery, Milk Food Drinks, Snacks, and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%. Some of the key brands of Cadbury are CadburyDairy Milk, 5 Star, Perk, Eclairs, Celebrations, Temptations, and Gems. In Milk Food drinkssegment, Cadbury's main product - Bournvita is the leading Malted Food Drink in thecountry.Its heritage can be traced back in 1824 when John Cadbury opened a shop in Birminghamselling cocoa and chocolate. Since then we have expanded our business throughout the world by a program me of organic and acquisition led growth. On 7 May 2008, the separation of our confectionery and Americas Beverages businesses was completed creating Cadbury plc witha vision to be the world's BIGGEST and BEST confectionery company.

We make and sell three kinds of confectionery: chocolate, gum and candy

We operate in over
60
countries

John Cadbury opened for business in
1824
- making us nearly 200 years young

We work with around
35,000
direct and indirect suppliers

We employ around
45,000
people

Every day millions of people around the world enjoy our brandCadbury is the world's largest confectionery company and its origins can be traced back to1783 when Jacob Schweppe perfected his process for manufacturing carbonated mineralwater in Geneva, Switzerland. In 1824, John Cadbury opened in Birmingham selling cocoaand chocolate. Cadbury and Schweppe merged in 1969 to form Cadbury Schweppes plc.Milk chocolate for eating was first made by Cadbury in 1897 by adding milk powder paste to the dark chocolate recipe of cocoa mass, cocoa butter and sugar. In 1905, Cadbury's topselling brand, Cadbury Dairy Milk, was launched. By 1913 Dairy Milk had becomeCadbury's best selling line and in the mid twenties Cadbury's Dairy Milk gained its status asthe brand leader. Cadbury India began its

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