Chocolate Industry

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  • Topic: Chocolate, Types of chocolate, Cocoa butter
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Chocolate Industry in India

OBJECTIVES

* To understand the overall chocolate industry in India.

* To know the challenges and opportunities.

INTRODUCTION

* Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury's occupy about 72% of the chocolate/confectionery market with Dairy Milk, Five Star, Perk, Gems * The organized sector in chocolates constitutes 40%.Chocolate consumption in India is low, per capita consumption in urban India is estimated at about 250g compared to 8-10 kg in Switzerland. * Indian chocolate market is estimated to be close to Rs 2500 cr. of which metros like Mumbai and Delhi occupy a major share.

HISTORY
* 1765, First Chocolate Factory In the USA
* 1800, Chocolate is an Industry
* 1819, The Swiss Invest in a Chocolate Factory
* 1847, An English Company Introduced Fondant Chocolate
* 1923, The CMA (chocolate manufacture association)was Established

* 1956 - Cadbury milk chocolate launched.
* 1957 - Cadbury 5 star launched.
* 1970 - Cadbury éclairs launched.
* 1974 - Amul chocolate launched.
* 1986 - Cadbury milk chocolate re-launched as Cadburys dairy milk. * 1991 - Nestle chocolates

TYPES OF CHOCOLATES
1. Unsweetened chocolate Unsweetened chocolate is chocolate in its rawest form. This unadulterated chocolate is also known as baking, plain or bitter chocolate and popularly used as the base for cakes, brownies, confections, and cookies. Unsweetened chocolate is made from pure chocolate liquor that has been refined and contains 50-55% of cocoa butter. 2. Milk chocolate Milk chocolate is the combination of chocolate liquor, cocoa butter, vanilla, milk solids, and lecithin. This type of chocolate could be kept up to a year if stored in a cool, dry place. Milk chocolate must contain at least 10% of chocolate liquor, 3.7% milk fats, and 12% milk solids. 3. Semi-sweet chocolate and Bittersweet chocolate Both Semi-sweet and Bittersweet chocolate contain cocoa liquor, sugar, cocoa butter, vanilla, and sometimes lecithin. Semi-sweet and Bittersweet chocolate, if well wrapped and stored in a cool, dry place with good air circulation, could be kept for several years. Major types and brands of chocolates

* Cadbury
* Nestle
* Amul

Other
* Comp co
* Ferrero
* Mars
* Govind
* Lindt
* Hershey

Chocolate global market share
* The global chocolate market is expected to grow from $83.2 billion in 2011.to $98.3 billion in 2016 at an estimated CAGR of 2.7% from 2011 to 2016.
* The market in Asia is driving sales and is expected to hold a 20% share of the global market in 2016. The market in Asia is expected to have a high CAGR of 4.7%.

Chocolate global market share

Source: (Euro monitor).

Chocolate Market in India

*  Chocolate market is estimated to be around 2500 cores growing at 18-20% per annum. * Cadbury is the market leader with 72% market share
* The per capita consumption of chocolate in India is 400 gram compared with 1.9 kilograms in developed markets such as the United Kingdom * Over 70 per cent of the consumption takes place in the urban markets

Chocolate Market in India - A Snapshot

* Jan. 2011 - Kraft Foods acquires Cadbury India
* Jul. 2011 - Hershey’s exits JV with Godrej Group
* Oct. 2011 - Ferrero opens first production facility in India * Nov. 2011 - Campco increases production to 23,000 ton./year * Dec. 2011 - Kraft Foods increases investments in Cadbury India

The Indian confectionery market –

Source:- Industry experts and leading manufacturers estimates, Promar’s trade interviews

Indian confectionery industry Share by Volume '000 tonnes (2009)

Source: (Euro monitor, 2009).

Indian confectionery industry Share by Value (Rs cr.) 2009

Source: (Euro monitor, 2009).

CONSUMPTION SEGMENTATION BY AGE

Segment| Share (%)|
2 to 8 years old| 16...
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