Chocolate Industry
Chocolate Industry in India
OBJECTIVES
* To understand the overall chocolate industry in India.
* To know the challenges and opportunities.
INTRODUCTION
* Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury 's occupy about 72% of the chocolate/confectionery market with Dairy Milk, Five Star, Perk, Gems * The organized sector in chocolates constitutes 40%.Chocolate consumption in India is low, per capita consumption in urban India is estimated at about 250g compared to 8-10 kg in Switzerland. * Indian chocolate market is estimated to be close to Rs 2500 cr. of which metros like Mumbai and Delhi occupy a major share.
HISTORY * 1765, First Chocolate Factory In the USA * 1800, Chocolate is an Industry * 1819, The Swiss Invest in a Chocolate Factory * 1847, An English Company Introduced Fondant Chocolate * 1923, The CMA (chocolate manufacture association)was Established
* 1956 - Cadbury milk chocolate launched. * 1957 - Cadbury 5 star launched. * 1970 - Cadbury éclairs launched. * 1974 - Amul chocolate launched. * 1986 - Cadbury milk chocolate re-launched as Cadburys dairy milk. * 1991 - Nestle chocolates
TYPES OF CHOCOLATES 1. Unsweetened chocolate Unsweetened chocolate is chocolate in its rawest form. This unadulterated chocolate is also known as baking, plain or bitter chocolate and popularly used as the base for cakes, brownies, confections, and cookies. Unsweetened chocolate is made from pure chocolate liquor that has been refined and contains 50-55% of cocoa butter. 2. Milk chocolate Milk chocolate is the combination of chocolate liquor, cocoa butter, vanilla, milk solids, and lecithin. This type of chocolate could be kept up to a year if stored in a cool, dry place. Milk chocolate must contain at least 10% of chocolate liquor, 3.7% milk fats, and 12% milk solids. 3. Semi-sweet chocolate and Bittersweet chocolate Both Semi-sweet
OBJECTIVES
* To understand the overall chocolate industry in India.
* To know the challenges and opportunities.
INTRODUCTION
* Indian chocolates industry is growing at a rapidly18-20% per annum. * Cadbury 's occupy about 72% of the chocolate/confectionery market with Dairy Milk, Five Star, Perk, Gems * The organized sector in chocolates constitutes 40%.Chocolate consumption in India is low, per capita consumption in urban India is estimated at about 250g compared to 8-10 kg in Switzerland. * Indian chocolate market is estimated to be close to Rs 2500 cr. of which metros like Mumbai and Delhi occupy a major share.
HISTORY * 1765, First Chocolate Factory In the USA * 1800, Chocolate is an Industry * 1819, The Swiss Invest in a Chocolate Factory * 1847, An English Company Introduced Fondant Chocolate * 1923, The CMA (chocolate manufacture association)was Established
* 1956 - Cadbury milk chocolate launched. * 1957 - Cadbury 5 star launched. * 1970 - Cadbury éclairs launched. * 1974 - Amul chocolate launched. * 1986 - Cadbury milk chocolate re-launched as Cadburys dairy milk. * 1991 - Nestle chocolates
TYPES OF CHOCOLATES 1. Unsweetened chocolate Unsweetened chocolate is chocolate in its rawest form. This unadulterated chocolate is also known as baking, plain or bitter chocolate and popularly used as the base for cakes, brownies, confections, and cookies. Unsweetened chocolate is made from pure chocolate liquor that has been refined and contains 50-55% of cocoa butter. 2. Milk chocolate Milk chocolate is the combination of chocolate liquor, cocoa butter, vanilla, milk solids, and lecithin. This type of chocolate could be kept up to a year if stored in a cool, dry place. Milk chocolate must contain at least 10% of chocolate liquor, 3.7% milk fats, and 12% milk solids. 3. Semi-sweet chocolate and Bittersweet chocolate Both Semi-sweet
References: * www.indiainfoline.com * http://www.marketsandmarkets.com/PressReleases/global-chocolate-market.asp * Central Statistical Organisation (CSO), Compiled by India stat. * http://www.espatial.com/articles/a-valentines-day-map-world-chocolate-consumption/ * www.ministryoffoodprocessingindustries.com * www.business-standard.com * http://www.indianmirror.com/indian/industries/chocolate.html * www.ibef.org * www.fmcg markets.com