Business Plan (Smoked Fish)

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UNIVERSITI TEKNOLOGI MARA PERLIS

SEMINAR ON PROCESSING AND MARKETING OF
MARINE PRODUCT

Titled:

SMOKED AQUA ENTERPRISE

PROPOSED BY: R B Kennedy Enis
Amin Hairy Mohd. Hassan

EVALUATOR: Miss Rosnani Nazri

DATE : 9 October 2010

CHAPTER 1

INTRODUCTION

1.1 Name of company
The name of our company is Smoked Aqua Enterprise.

1.2 Form of company
Smoked Aqua Enterprise is form of partnership and it is a private limited company.

1.3 Location of company
The location of the business is at Kuala Perlis Industrial Estate. The selection of our business location is based on several factors: a. High raw material supply.
b. Industrial area for fish food product.
c. Excellent distribution chain.

1.4 Market outlook
Our business is focus on the in-the-style of traditional food industry called smoked fish. The smoked fish industry has been commercialized in the Malaysian market such as smoked catfish and smoked tilapia. However, the numbers of entrepreneurs was low and this industry was not performing well as expected because there was insufficient strategy in their marketing. Overall, there are not so many competitors in this industry, most of the smoked fish’s entrepreneurs selling their product through stalls at the market or sell it at their house. The methodology is not effective as not many people will realize their existence, only those who knew the makers will know about the smoked fish. In short, the smoked fish industry is just a small industry that needs more exposure so that the smoked fish lovers can easily get the product.

1.5 Our product
Smoked Aqua Enterprise only product is smoked seabass where it is a great meal or appetizer in Malaysia. Our smoked seabass is added with special ingredients such as brown sugar, lemon juice, garlic powder, onion powder, allspice and white pepper for better taste and smell.

CHAPTER 2

BUSINESS PLAN

2.1Introduction
Our business is focus on the in-the-style of traditional food industry called smoked fish. The smoked fish industry has been commercialized in the Malaysian market such as smoked catfish and smoked tilapia. However, the numbers of entrepreneurs was low and this industry was not performing well as expected because there was an insufficient strategy in marketing. Overall, there are not so many competitors in this industry, most of the smoked fish’s entrepreneurs selling their product through stalls at the market or sell it at their house. The methodology is not effective as not many people will realize their existence, only those who knew the makers will know about the smoked fish. In short, the smoked fish industry is just a small industry that needs more exposure so that the smoked fish lovers can easily get the product.

2.2Main business
Our main business activity is producing smoked seabass.

2.3Factors influencing choice of business
i. To promote the smoked seabass on a large scale
ii. To attract the youth generations customers by adding many interesting flavours. iii. To obtain incredible profit through a very reasonable cost of production iv. Low level of competition

v. Easy to penetrate the food industry market
vi. To change people’s perception on what smoked fish is.

2.4Business potential
Our business has a lot of potential where it is a new product. The products are not fully available in the market and competitions are low. Therefore, we will out-stand others easily in this industry. Customers will know our existence and come to get the smoked seabass from us as we commercialized the products. We need to invest heavily on our marketing plan to create brand awareness.

2.5Company structure

2.6Operation management
Operating is the most important element whenever one wants to start up business. It is one of the most important parts in business plan. Without a good...
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